Customer Data Platforms (CDP) Resources

Absolutely! Optimove fully supports realtime delivery of relevant marketing actions to specific customers segments, based on particular customer actions or situations (“triggers”). The Holy Grail of personalized marketing is the ability to deliver highly segmented, behavior-triggered customer interactions at the exact moment they’re most effective. By combining specialized marketing treatments based on customer actions and the deep behavior-based segmentation provided by Optimove, marketers can expect to have far greater influence on consumer activity and spending patterns. Optimove provides a complete, end-to-end system for hyper-targeted, realtime customer marketing: - Powerful customer segmentation determines who is eligible for a particular realtime message - A system to define and instantly detect any combination of customer activities that will trigger a message - The ability to deliver the message via all relevant channels, such as Web/app pop-up, email, SMS and push notification - Accurate financial uplift measurement along with tools to systematically improve the effectiveness of every interaction

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Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in order to predict future customer behavior and value, including churn prediction, reactivation propensity, conversion likelihood and future value. Optimove maintains a sophisticated customer model, based on LTV forecasting and predictive micro-segmentation, that allows marketers to tailor their customer messaging and offers to individual customer personas. It also provides exciting new methods with which to explore the customer database, in order to find insights and opportunities marketers would not be able to find in any other way.

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Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey. Optimove’s Strategic Services team can assist clients with customer-centric, data-driven marketing strategy and methodology, data science/analytics, customized reports/dashboards and bespoke software enhancements. Combining cutting-edge marketing skills with high-end data science, Optimove’s Strategic Services team offers a full gamut of services, tailored to each client’s needs. From point campaigns to ongoing, full-service management, the team acts as an extension to the in-house marketing team, helping them meet and surpass their objectives.

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