Customer Data Platforms (CDP) Resources
Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Customer Data Platforms (CDP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.
Customer Data Platforms (CDP) Articles
Simplifying Customer Data Platforms and Introducing Its Attributes on G2
Imagine you want to buy a new car. While looking through site after site, comparing prices, and researching which brand is best, you are likely exposed to many tailored ads and relevant content. Since the experience was so personalized, you might even think you have made the best choice for purchase. The reason behind such experiences may be due to a business using a customer data platform (CDP).
by Victoria Blackwell
50+ Customer Data Statistics for Successful Marketing Plans
Collecting customer data is crucial to any marketing strategy.
by Shruti Nair
Retail Media Advertising Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
2021 Trends in Martech and Adtech
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
The G2 on Martech: Continued Growth of CDPs and How They Leverage AI
Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP).
by Emily Malis Greathouse
Customer Data Platforms (CDP) Glossary Terms
Customer Data Platforms (CDP) Discussions
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Question on: mParticle by Rokt
Where does indicative stant when compared to other competitorsI want to know in terms of the following parameters how indicative fares against other competitors like 1. Amplitude 2. Mix Panel
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Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data warehouse. This is something our competitors are simply not able to do - causing mistrust in the end-user's data. Indicative also has superior tools when it comes to customer journey analysis such as our multi-path funnel tool often used by Product Managers such as yourself.
Happy to answer any further questions you might have!
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Question on: mParticle by Rokt
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative featuressince it's already 2021 I wonder if you guys really did handle well all the request and feedbacks of your users last year and possible make it happen this year
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Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests and feedback immensely. Although we cannot implement every request immediately, we do listen and take note of all customer requests/feedback.
Many of the improvements you see on the platform are directly related to our clients! We encourage the feedback and love to hear what ideas our clients have. We hope to continuously roll out new features and improvements throughout 2021!
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Question on: SAP Engagement Cloud (formerly SAP Emarsys)
Why don't they have support for training in Spanish?only that question from support for us Spanish-speaking countries
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Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is a priority that is increasing for Emarsys.
At the moment, we have an implementation and training team for our Spanish-speaking clients, who assist them during the first few months using our platform. We also offer technical support in Spanish during business hours at the corresponding local offices.
If any client has specific needs, such as training for a new product or more documentation, our teams are always within reach to discuss a personalized solution.
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Comment deleted by user.
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All thanks to Mr Jeff Silbert for restoring me from my lost which i made to fake account management online. i was introduce to a fake platform by someone I came across online and this made me lose over $7,500 i almost lost all I have but thank god i w3as able to recover my funds by Mr. Jeff Silber. I think you can reach him if you need help email him Jeffsilbert55@gmail.com or
WhatsApp +447508298691. trust me he is super nice man.
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Customer Data Platforms (CDP) Reports
Mid-Market Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Momentum Grid® Report








