Customer Data Platforms (CDP) Resources

Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not ecommerce but still need a lead pipeline for sales teams. Building leads is generally a process of converting an unknown site visitor to a known person (meaning you gather their email and details). So Lytics has many tools that allow you to build personalized messages for known and unknown visitors. Those personalized messages can take the form of a registration, maybe a lead qualification form or something creative along those lines. Additionally Lytics can help you understand your unknown visitors more deeply and deliver more personalized messaging in other channels like Facebook or Google Ads. My company is LeverageLab and we specialize in helping companies get the most from their CDP investment. We are a Lytics reseller and services provider if we can help you in any way we are happy to. I'm at annmarie.wills @ leveragelab.com

Show More

Show Less

When I worked at IBM, we used segment very heavily. We had many different mechanisms to capture segment events. One of the challenges was integrations. Specifically with Salesforce. We wanted to feed real-time platform usage data by customer into a custom object. Instead of using custom code, we chose Tray.io to do the heavy lifting to harvest segment events and route them to their appropriate destinations. We are a partner of Segment and can show you how easy it is to achieve what you're after.

Show More

Show Less

Yes, Optimove is an actionable Customer Data Platform (CDP). Optimove helps you drive measurable growth through smarter orchestration, measurement and optimization of campaigns, at scale. A science-first approach means bringing together all customer data into a single customer view that is easily accessible to marketers allowing you to fully understand your customers, while allowing Optimove to autonomously surface valuable insights and optimize campaign effectiveness. To maximize actual business impact, Optimove allows you to select and optimize for the business KPIs that are most important to you.

Show More

Show Less