upcoach is a coaching and training software platform that helps coaches, consultants, trainers, advisors, agencies, and training firms build, sell, and run structured programs.
Whether you run a coaching practice, a bootcamp, an online academy, or a community-driven learning organization, upcoach supports the most common program formats: cohort-based learning, group coaching, masterminds, certifications, bootcamps, memberships, workshops, and 1:1 engagements. Each program type comes with the right structure, cadence, and accountability from day one, instead of forcing you to assemble a working setup from scratch.
Whether you run one program a quarter or many in parallel, upcoach consolidates the tools you would otherwise combine separately — curriculum, events, community, scheduling, payments, worksheets, tasks, check-ins, and reporting — into one integrated workspace.
Accountability is built into every program. Worksheets collect structured participant responses, with AI-Insights aggregating patterns across open-ended answers. Task lists make between-session work visible. Regular check-ins capture participant state over time. Post-event feedback measures program quality after every session. A notification architecture surfaces what matters and stays silent on what doesn't, preserving signal as cohort sizes and program counts grow.
For ongoing engagement, upcoach includes a built-in community — channels, threads, direct messages, social feeds, and comments and reactions — alongside sub-groups that scope events, channels, and content to specific pods inside a cohort.
Space Reports show section-level completion, per-participant progress, and engagement across activities, events, appointments, and worksheets in real time. Client Reports give a full view of every participant. AI-powered reporting integrates with Claude, Gemini, and ChatGPT for synthesizing program data into reports suitable for sponsors and stakeholders.
Commerce runs through a Stripe integration, with multiple program offerings, pricing tiers, and automated sub-group assignment at purchase. For larger and security-conscious teams, upcoach includes SSO, advanced role management, GDPR-compliant data handling, white-label with custom domain, and a mobile app.
upcoach is built for coaches, consultants, trainers, advisors, agencies, and training firms — from solo practices to teams — selling high-ticket programs (typically $500 to $10,000 or more) where participant outcomes need to be visible to participants, sponsors, and themselves.
upcoach was founded six years ago by Todd Herman (performance coach, creator of The 90 Day Year program and Wall Street Journal bestselling author of The Alter Ego Effect), David Henzel (CEO; also co-founder of MaxCDN, TaskDrive, and LTVplus), and Mert Hürtürk (CTO; also co-founder of Sendloop and 50saas).
Average Rating: 1.5/5.0
Total Reviews: 1
How Do G2 Users Rate upcoach?
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Has the product been a good partner in doing business?: 1.7/10 (Category avg: 9.2/10)
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Quality of Support: 1.7/10 (Category avg: 9.0/10)
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Ease of Use: 6.7/10 (Category avg: 9.0/10)
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Client Plans: 0.0/10 (Category avg: 8.7/10)
Who Is the Company Behind upcoach?
