Audience Intelligence Platforms Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Audience Intelligence Platforms
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Audience Intelligence Platforms Articles
What is Media Buying? Importance, Process, and How It Works
Audience Intelligence Platforms Glossary Terms
A competitive landscape analyzes a company’s competitors and their relative strengths and weaknesses. Learn the types, benefits, and best practices.
Brands prioritize advertising to their target audience to generate sales. Learn the best practices for identifying a target audience and the benefits.
Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research.
