Surfer
Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs. It brings everything into a single workflow—from identifying visibility gaps to executing content improvements—so marketing teams can turn content into consistent visibility.
Average Rating: 4.8/5.0
Total Reviews: 534
Who Is the Company Behind Surfer?
- Seller: Surfer
- Year Founded: 2017
- HQ Location: Wrocław, PL
-
LinkedIn® Page: www.linkedin.com
97 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, CEO
- Top Industries: Marketing and Advertising, Health, Wellness and Fitness
- Company Size: 89% Small, 6% Medium
What Do G2 Reviewers Say About Surfer?
AI-generated summary from verified user reviews
Pros
- Users appreciate the easy-to-use Content Editor of Surfer, enhancing content organization and optimization efforts significantly.
- Users praise Surfer's NLP-driven content optimization, streamlining on-page SEO and enhancing collaboration for teams.
- Users appreciate the ease of use of Surfer, benefiting from its intuitive interface and helpful features for SEO.
- Users value Surfer's NLP-driven content optimization that enhances on-page SEO and aligns team efforts effectively.
- Users love the intuitive interface of Surfer, making SEO fun and engaging while ensuring effective results.
Cons
- Users express concerns about credit issues, finding the credit system expensive and limited for content access.
- Users find Surfer's high costs burdensome, particularly for beginners, and desire a more affordable option.
- Users find the high pricing of Surfer to be a barrier, especially for smaller teams and freelancers.
- Users find that Surfer's overemphasis on keyword usage can lead to unnatural-sounding content and frustration in editing.
- Users find the keyword research tool lacking compared to SEMRush, limiting its effectiveness for broader needs.
What Are Recent G2 Reviews of Surfer?
"Surfer’s SERP-Based Recommendations Make Content Optimization Easy"
Rating: 4.0/5.0 stars
— Nikhil L.
"By far the best SEO tool in the planet Earth"
Rating: 5.0/5.0 stars
— Eddie L.

