# Best Affiliate Marketing Software - Page 13

## How Many Affiliate Marketing Software Products Does G2 Track?

**Total Products under this Category:** 243

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AffiliateFinder.ai (+2.86%) - Among all products in this category, AffiliateFinder.ai recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Affiliate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,200+ Authentic Reviews
- 243+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Affiliate Marketing Software
 ![G2 Grid® for Affiliate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/affiliate-marketing/grids.png?focus%5B%5D=19813&focus%5B%5D=79495&focus%5B%5D=61006&focus%5B%5D=1237784&focus%5B%5D=28276&focus%5B%5D=1314707&focus%5B%5D=168691&focus%5B%5D=41209)

Highlighted products: impact.com, Awin, PartnerStack, Trackdesk, Influential powered by Captiv8, Tracknow, UpPromote: Affiliate & Referral, and Phonexa.

Underlying data: [Grid® JSON](https://www.g2.com/categories/affiliate-marketing/grids.json?focus%5B%5D=impact-com&focus%5B%5D=awin-com&focus%5B%5D=partnerstack&focus%5B%5D=trackdesk&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=tracknow-ltd-tracknow&focus%5B%5D=uppromote-affiliate-referral&focus%5B%5D=phonexa)

**Sponsored**

### Splashtop Remote Support

Splashtop Remote Support is a comprehensive solution for helpdesks and IT teams combining remote support, endpoint management, and security. It offers multi-platform attended and unattended access, efficient troubleshooting tools, and automated endpoint management capabilities. Splashtop Autonomous Endpoint Management (AEM) is an automation led endpoint management solution that helps IT teams streamline software updates, improve security posture, and reduce manual workloads. With real-time OS and third-party software patching, cross-platform support, dashboards, inventory reporting and quick remediation tools, AEM can be used by IT teams to stay secure, compliant, and efficient. Splashtop Remote Support features include: - On-demand quick support access to Windows, Mac, iOS, and Android - Unattended anytime access to Windows, Mac, Android and Linux computers in SOS+10 and Unlimited - High performance - Robust security - Screen sharing for collaboration - Remotely view iOS screens in real-time - File transfer - Remote reboot and reconnect - Endpoint Management Add-on: • Automate patching for OS, third-party, and custom apps • Complement Intune and other MDMs with real-time patching, scripting and remediation • Detect and prioritize vulnerabilities using AI-powered based threat CVE insights • Track and manage hardware and software inventory across all endpoints • Monitor endpoints and resolve issues proactively - SSO / SAML integration - Advanced service desk workflow - User and computer grouping - Session recording - In-session voice call - Antivirus (Bitdefender) Add-on - Custom branding - User management - Integration with PSA tools - ServiceNow integration - Chat - User management - Custom branding - Licensed per technician Get started with a free trial! https://www.splashtop.com/products/remote-support

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1850&secure%5Bchosen_at%5D=2026-08-04T01%3A48%3A41Z&secure%5Bdisplayable_resource_id%5D=1207&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=32593&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=32593&secure%5Bresource_id%5D=1850&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faffiliate-marketing%3Fpage%3D13&secure%5Btoken%5D=1b7002a8bf7fc9f5356622963c4747a40986b18cc6f46f98fc73e2ab9187a447&secure%5Burl%5D=https%3A%2F%2Fwww.splashtop.com%2Flp%2Fremote-support-get-started%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3D260312_WW_WW_EN_G2ClicksRS&secure%5Burl_type%5D=custom_url)

### [FoxOffers Affiliate Network](https://www.g2.com/products/foxoffers-affiliate-network/reviews)

FoxOffers is an exclusive Affiliate Network in Crypto & Forex industries. Dedicated Support, Profitable Referral Program, Own Media Buying Team, Weekly payments and Call Centers!

#### Who Is the Company Behind FoxOffers Affiliate Network?

- **Seller:** [FoxOffers](https://www.g2.com/sellers/foxoffers)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Getaffiliated](https://www.g2.com/products/getaffiliated/reviews)

Getaffiliated is an online marketplace to connect businesses and affiliated.

#### Who Is the Company Behind Getaffiliated?

- **Seller:** [TECSOL SOFTWARE](https://www.g2.com/sellers/tecsol-software)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [GoCPA](https://www.g2.com/products/gocpa/reviews)

We are an affiliate marketing platform that allows you to work with partners and monitor data from different sources in real time, control commissions and payments, send newsletters to all partners, selected groups, or individual partners. The GoCPA team are affiliate marketing experts since 2011. We have worked with large clients for a long time, providing them with technologies and interfaces for their own affiliate programs, constantly improving existing solutions, growing and continuing to grow technologically and ideologically. Over the years of working in the field of affiliate marketing, we have created a platform that meets any requests and even anticipates them. Affiliate marketing is when you worry about the partner's success as if it were your own. Therefore, we tried to make a product with which you will earn more, easier, better. Without the costs of your own development, analytics and IT team. Pay only for what you use. After registration, you will have access to a wide selection of already integrated services and popular tools for any needs. However, not all companies need powerful, sophisticated Enterprise platforms, so we launched GoCPA.Cloud: a SaaS solution with which even small online businesses can quickly and easily launch their own affiliate program, and pay only for the functions that they really need. The cloud version of GoCPA has everything you need: you can work with partners and monitor data from different sources in real time, control commissions and payments, send newsletters to all partners, selected groups, or individual partners. GoCPA offers two products for business automation that unite advertisers and partners, providing transparent and effective management of affiliate programs. GoCPA Enterprise is a multifunctional platform for industry leaders, allowing you to manage your own affiliate program using ready-made technological solutions. - setting up individual business processes; - full customization (functionality and corporate style); - multi-level commissions; - flexible rate scale; - dashboards and reporting. GoCPA Cloud is a cloud solution that allows even small online businesses to launch their own affiliate program. - monitoring data from different sources in real time; - control of commissions and payments; - sending newsletters to all partners, selected groups, or individual partners. Three types of accounts are available: • Webmaster account: detailed statistics, customizable postbacks, XML feeds, marking in ORD, ticket system; • Blogger account: moderation of sites and publications, specialized advertising materials, automated document flow, Telegram bot, application of ORD token to advertising material, application of barcodes to banners; • Agent account: system of points and qualifications, partner training system, statistics for the entire team, automated document flow, Telegram bot.

#### Who Is the Company Behind GoCPA?

- **Seller:** [GoCPA](https://www.g2.com/sellers/gocpa)
- **Year Founded:** 2011
- **HQ Location:** Limassol, CY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7cd6da0a33af345ebfd44791d5340ad95ff988496288aca2cafe9112f499ad8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgocpa&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [heylink](https://www.g2.com/products/heylink/reviews)

Heylink makes affiliate marketing simple, transparent, and more profitable in a single platform: \>Consolidate performance data from all your websites, affiliate networks, and partners in a single dashboard \>Automatically attribute your revenue to content and links \>Automate your link management and always connect to the highest-paying campaign \>Get recommendations to boost your revenue based on traffic generated by your existing content

#### Who Is the Company Behind heylink?

- **Seller:** [heylink](https://www.g2.com/sellers/heylink)
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f0fbd14bc316c67fe244a365e482233d2eb86438c76c8d197a7eee0702fb8727&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18931170&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hopp by Wix](https://www.g2.com/products/hopp-by-wix/reviews)

Hopp by Wix is a fully customizable link-in-bio platform that transforms your digital presence into a professional, high-converting hub. Designed for creators, businesses, and entrepreneurs, Hopp helps you organize and showcase your work, services, products, and more in a visually appealing, branded space. With seamless integrations across platforms like Wix, Stripe, Calendly, YouTube, and more, Hopp ensures your digital assets stay connected and organized, saving you time and effort. Hopp gives you full control over your branding, offering custom colors, fonts, layouts, and even custom domains, allowing you to maintain a cohesive brand identity. With built-in monetization features, you can easily sell digital products, collect tips, and capture emails - turning your link-in-bio into a revenue-generating powerhouse. Whether you’re a creator, small business, or e-commerce seller, Hopp enables you to drive engagement, track performance, and grow your business with its mobile-optimized, fast, and easy-to-use platform. Equipped with analytics tools, Hopp tracks clicks, conversions, and engagement, giving you the insights you need to optimize your strategy and improve results. Hopp is the ultimate solution for those looking to simplify their online presence while maximizing their impact.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Hopp by Wix?

- **Seller:** [Hopp by Wix](https://www.g2.com/sellers/hopp-by-wix)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=32ebdc99459c7c14bf9c8c5ac8e1a72b35e3e9ea313674b4c2bc825dc2aac020&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwix-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### What Do G2 Reviewers Say About Hopp by Wix?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Hopp by Wix **incredibly easy to use** , simplifying link management with seamless integration into the Wix platform.
- Users find Hopp by Wix offers **easy integrations** , simplifying link management across various Wix platforms effortlessly.
- Users love the **easy setup** of Hopp by Wix, appreciating its seamless integration and streamlined link management.

##### Cons

- Users find the **limited automation** frustrating, as updates on their Wix site don’t reflect on Hopp by Wix automatically.
- Users express frustration with the **update issues** on Hopp by Wix, as changes on Wix don’t reflect automatically.

#### What Are Recent G2 Reviews of Hopp by Wix?

**["Effortless Social Media Integration, Needs Auto-Update"](https://www.g2.com/survey_responses/hopp-by-wix-review-12128918)**

**Rating:** 4.0/5.0 stars

_— Paul G._

[Read full review](https://www.g2.com/survey_responses/hopp-by-wix-review-12128918)

### [IREV](https://www.g2.com/products/https-irev-com-irev/reviews)

IREV is a one-stop source for managing & tracking affiliate programs and ensuring the best price for generated leads with an integrated Lead Distribution system.

#### Who Is the Company Behind IREV?

- **Seller:** [https://irev.com/](https://www.g2.com/sellers/https-irev-com)
- **Year Founded:** 2019
- **HQ Location:** Limassol, CY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e18078ab001429a9e6c63d172759732252ffcebfa4334496bacedf0271e8dbe4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Firevcom&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About IREV?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive data tracking** of IREV, enabling informed decisions and enhanced campaign performance.
- Users value the **performance optimization** of IREV, enabling informed decisions through real-time tracking of campaigns.
- Users value IREV's **robust performance tracking** , enabling real-time insights for informed campaign decisions and issue management.

##### Cons

- Users note a **difficult learning curve** with IREV as mastering all features requires time and effort.

### [JROX Affiliate Manager](https://www.g2.com/products/jrox-affiliate-manager/reviews)

JROX Affiliate Manager is an affiliate marketing software that helps businesses to run a successful affiliate marketing program.

#### Who Is the Company Behind JROX Affiliate Manager?

- **Seller:** [Jrox](https://www.g2.com/sellers/jrox)
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a4db32affcd2377ccda47a473385b36a38ae79e3423fac04ed6bafdb636d093e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjrox-technologies-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [KIT CPA](https://www.g2.com/products/kit-cpa/reviews)

KIT CPA is a global affiliate marketing platform for a new generation that delivers profitable offers to publishers and high-quality traffic to advertisers. With advanced tracking, real-time statistics, and flexible payouts, we ensure maximum efficiency for all partners.

#### Who Is the Company Behind KIT CPA?

- **Seller:** [Kit Global](https://www.g2.com/sellers/kit-global)
- **Year Founded:** 2001
- **HQ Location:** Budapest, HU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1437e4e283dc0d173f208e70efbd8db65b475145d943c0977bf2790b1916dc16&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkit-global%2F&secure%5Burl_type%5D=linkedin_company_website)  
67 employees on LinkedIn®

### [Kr8tive Partner](https://www.g2.com/products/kr8tive-partner/reviews)

The ultimate software for brand-creator collaborations with APIs, special codes, and access to a trusted creative community.

#### Who Is the Company Behind Kr8tive Partner?

- **Seller:** [Kr8tors](https://www.g2.com/sellers/kr8tors)
- **Year Founded:** 2020
- **HQ Location:** Accra, GH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=622ad1f07f2dccb23014676bb8ef64a1ef09c10b8329e70e27f01de79b056c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkr8tors%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [lances](https://www.g2.com/products/lances/reviews)

Lances.io is a cutting-edge lead distribution platform built for high-performing teams in affiliate marketing, partner networks, and digital advertising. Our platform helps businesses automate, track, and optimize how they generate, route, and convert leads—at scale.

#### Who Is the Company Behind lances?

- **Seller:** [lances](https://www.g2.com/sellers/lances)
- **Year Founded:** 2023
- **HQ Location:** Limasol, CY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4150ed50adbfe596610e4bafd90f34da42d074719e900fa9730a9a272fef17eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flances-io&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lasso](https://www.g2.com/products/lasso-analytics-lasso/reviews)

Lasso is a WordPress plugin and affiliate marketing toolset that makes it easy to monetize and optimize niche websites. Lasso makes it easy to create product displays, manage links, and increase affiliate revenue.

#### Who Is the Company Behind Lasso?

- **Seller:** [Lasso Analytics](https://www.g2.com/sellers/lasso-analytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86ac387273aef32421e55c9a29d0374b20fe4270104140d62da162b59a0d2c1a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flasso-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [LeadCore](https://www.g2.com/products/leadcore/reviews)

LeadCore is a proprietary web-based affiliate marketing platform developed by Leadgid, designed specifically for financial publishers and performance marketers. The platform combines traffic distribution, smart routing, API integrations, and customizable showcases within a single ecosystem. Publishers can segment traffic by GEO, device, OS, browser, and custom rules, run A/B tests, filter bots, and automatically optimize offer allocation. LeadCore supports JSON API integrations for real-time offer updates and seamless showcase management on external websites. Advanced features include Smart Links, custom domains, traffic filtering, offer exclusions, adaptive routing logic, and flexible stream allocation. Built for scalable financial traffic monetization, LeadCore provides affiliates with greater control, automation, and performance optimization compared to basic affiliate tools.

#### Who Is the Company Behind LeadCore?

- **Seller:** [Leadgid](https://www.g2.com/sellers/leadgid)
- **Year Founded:** 2012
- **HQ Location:** Tallinn, EE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f017a50e19e5eb85b37474ad2ba955ed67f5bada72949ae79c416f70a25f583a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadgid-europe%2F&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

### [LeadNetwork](https://www.g2.com/products/leadnetwork/reviews)

Leadnetwork is one of the top affiliate programs in the PayDay and Installment loan lead generation space. More than 7 years on the market we have proven ourselves as a strong and reliable buyer for short-term loan traffic.

#### Who Is the Company Behind LeadNetwork?

- **Seller:** [LeadNetwork](https://www.g2.com/sellers/leadnetwork)
- **HQ Location:** Aventura, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=253421d3d2e2e89c96135071356c7fcd80094f0e09cc4db494384c6c9769a5fd&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadnetwork&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of LeadNetwork?

**["Best in business"](https://www.g2.com/survey_responses/leadnetwork-review-4725479)**

**Rating:** 5.0/5.0 stars

_— Shahnawaz K._

[Read full review](https://www.g2.com/survey_responses/leadnetwork-review-4725479)

#### What Are G2 Users Discussing About LeadNetwork?

- [What is LeadNetwork used for?](https://www.g2.com/discussions/what-is-leadnetwork-used-for)

### [lemonads](https://www.g2.com/products/lemonads/reviews)

lemonads is the future standard of CPA Network. Focused on performance and thanks to an in-house technology, lemonads strengthen connection between Publishers and Advertisers to improve their traffic and increase their revenue. It handles billions of conversions every year for forward-thinking business around the world. We develop several tools to guarantee high-quality conversions and maximum protection against fraud. That is why 95% of our partners recommend lemonads. Together, let’s grow your business!

#### Who Is the Company Behind lemonads?

- **Seller:** [lemonads](https://www.g2.com/sellers/lemonads)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Linkwise](https://www.g2.com/products/linkwise/reviews)

Affiliate marketing network in South East Europe

#### Who Is the Company Behind Linkwise?

- **Seller:** [Linkwise](https://www.g2.com/sellers/linkwise)
- **Year Founded:** 2008
- **HQ Location:** Athens, GR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9949baf9019857b554f97bbc9be48fe7063144f8f9fb38eba9241427dd52d8c&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinkwise&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

- [&lsaquo; Prev‹ Prev](/categories/affiliate-marketing?order=g2_score&page=12#product-list)
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- [17](/categories/affiliate-marketing?order=g2_score&page=17#product-list)
- [Next &rsaquo;Next ›](/categories/affiliate-marketing?order=g2_score&page=14#product-list)

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- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)
- [Customer Journey Analytics](/categories/customer-journey-analytics)

[Browse Affiliate Marketing Themes](/categories/affiliate-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 16, 2026

Affiliate marketing software allows advertisers at companies to grow, track, and manage affiliate marketing campaigns. Affiliate marketing is a type of performance-based marketing in which affiliates, such as industry experts, publishers, content creators, consultants, or other business partners, promote a company’s offerings on their own platforms or channels. The affiliates then receive a commission based on the amount of traffic, conversions, or sales generated by the promotion.

Affiliate marketing software helps companies manage affiliate partnerships by generating unique links to track activity, referrals, and performance for optimization. It also manages commissions and can automate payouts between companies and affiliates while measuring the revenue impact of affiliate marketing programs. The marketing or partnerships teams within the company primarily use affiliate marketing software, while other teams like sales, RevOps, and finance support return-on-investment (ROI) measurement, lead management, and payments. Affiliates have access to a portal where they can monitor their own performance and manage promotional assets. Companies may also use [partner management software](https://www.g2.com/categories/partner-relationship-management-prm) to optimize relationships with their sales partners, including affiliates.

Many of the best affiliate marketing solutions offer proprietary networks that help advertisers at companies identify and connect with affiliates that align with their target audience. Using AI-driven recommendations and customizable filters, companies can discover and recruit a wide range of relevant affiliates.

To qualify for inclusion in the Affiliate Marketing category, a product must:

- Allow companies to recruit, onboard, and manage affiliate partners
- Track referral activity and attribute results to the correct affiliate
- Provide reporting and analytics that measure affiliate-driven performance
- Support the creation and management of affiliate campaigns and promotional links
- Facilitate the calculation and distribution of affiliate payments
- Enable companies to define and manage commission structures
- Allow affiliates to have access to a portal where they can monitor performance and manage their promotional assets

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