# Best Affiliate Marketing Software - Page 11

## How Many Affiliate Marketing Software Products Does G2 Track?

**Total Products under this Category:** 243

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AffiliateFinder.ai (+2.86%) - Among all products in this category, AffiliateFinder.ai recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Affiliate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,200+ Authentic Reviews
- 243+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Affiliate Marketing Software
 ![G2 Grid® for Affiliate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/affiliate-marketing/grids.png?focus%5B%5D=19813&focus%5B%5D=79495&focus%5B%5D=61006&focus%5B%5D=1237784&focus%5B%5D=28276&focus%5B%5D=1314707&focus%5B%5D=168691&focus%5B%5D=41209)

Highlighted products: impact.com, Awin, PartnerStack, Trackdesk, Influential powered by Captiv8, Tracknow, UpPromote: Affiliate & Referral, and Phonexa.

Underlying data: [Grid® JSON](https://www.g2.com/categories/affiliate-marketing/grids.json?focus%5B%5D=impact-com&focus%5B%5D=awin-com&focus%5B%5D=partnerstack&focus%5B%5D=trackdesk&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=tracknow-ltd-tracknow&focus%5B%5D=uppromote-affiliate-referral&focus%5B%5D=phonexa)

**Sponsored**

### Optro

Optro (Formerly AuditBoard) is a GRC software solution that helps enterprises manage audit, risk, and compliance workflows through an agentic system of action. By using GRC-trained AI, centralizing disparate data points, and automating manual processes, the platform enables organizations to transition from reactive risk management to proactive strategic planning. The platform functions as a comprehensive ecosystem for risk managers, assurance leaders, internal auditors, and compliance officers. It addresses the increasing complexity of modern regulatory environments by providing tools for real-time monitoring and reporting. Optro facilitates a streamlined flow of information between teams, ensuring that risk data is not siloed but instead used to inform high-level business decisions. Optro’s approach allows companies to identify emerging threats and operational vulnerabilities before they impact the bottom line, ultimately turning risk management into a driver of organizational opportunity.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1850&secure%5Bchosen_at%5D=2026-08-04T19%3A31%3A40Z&secure%5Bdisplayable_resource_id%5D=1441&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=20964&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20964&secure%5Bresource_id%5D=1850&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faffiliate-marketing%3Fpage%3D11&secure%5Btoken%5D=29d03e93bd24b7ddb14bd6b90d892f530444413eccc5b886faee8906edc68e20&secure%5Burl%5D=https%3A%2F%2Foptro.ai%2Fcontact-us%2Frequest-demo%3Futm_source%3Dg2%26utm_medium%3Ddisplay%26utm_campaign%3Dpc-brand-campaign%26utm_content%3D2026&secure%5Burl_type%5D=book_demo)

### [Affvertize](https://www.g2.com/products/affvertize/reviews)

Affvertize is an Affiliate Network which provides the advertising services to Business Owners via the publisher pool @Affvertize.com. We keep the traffic Quality maintained to max by adopting the quality measures while recruiting our affiliates.

#### Who Is the Company Behind Affvertize?

- **Seller:** [Affvertize](https://www.g2.com/sellers/affvertize)
- **HQ Location:** Gurgaon, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c90d790310bc8a5df9a18390f56a93c4549fb0574d59412216fff35a219df665&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faffvertize%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Affy.pro](https://www.g2.com/products/affy-pro/reviews)

Run your Saas affiliate program effortlessly. Stay connected with partners and manage everything on the go through Telegram.

#### Who Is the Company Behind Affy.pro?

- **Seller:** [Affy.pro](https://www.g2.com/sellers/affy-pro)
- **Year Founded:** 2017
- **HQ Location:** Lansdale, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=894b748d19957a469eb25f8067f88aef5e6ca3ab46fdb2a21729346814713b9a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faffypro&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Alfie.io](https://www.g2.com/products/alfie-io/reviews)

Alfie.io is an AI-powered affiliate recruitment platform that helps brands discover relevant affiliate partners and send personalized outreach in their brand voice. Alfie surfaces 5 new partner matches daily (including niche reviewers and creator-style affiliates), drafts on-brand outreach for your approval, and keeps replies and recruitment status organized in one place. It turns affiliate recruiting into a simple 5-minute daily habit: review matches, approve outreach, and keep momentum moving without the manual grind of searching, list-building, and one-off emails. See which partners respond, and keep a steady recruiting flow as you scale.

#### Who Is the Company Behind Alfie.io?

- **Seller:** [xpflow](https://www.g2.com/sellers/xpflow)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48794431f08c59cf1853ad029cc15e1a7a597ebab5cca42ed261c803525c3a8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxpflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Alion Lead Gateway](https://www.g2.com/products/alion-lead-gateway/reviews)

Alion Lead Gateway is a lead routing and operations platform for affiliates and media buyers who send leads to multiple brokers in the forex, crypto, and nutra verticals. Most teams run this on spreadsheets today. Alion replaces that. Alion routes each lead by country and by set percentage across brokers, and a new broker can be added in minutes. It integrates two ways with broker CRMs: it pushes leads out with retries and error logging, and it pulls first-deposit (FTD) confirmations back. It flags duplicate and invalid leads and auto-reroutes dead leads to the next broker based on rules. Every broker agreement is stored with full version history, including CPL, CPA, or hybrid terms, lead and FTD prices, caps, and end dates. Revenue is tracked in real time, showing estimated versus confirmed. The core of the platform is a timestamped audit trail. Every sync is logged with an ID, timestamp, and the exact request and response, giving media buyers hard evidence to settle FTD disputes with brokers.

#### Who Is the Company Behind Alion Lead Gateway?

- **Seller:** [AlionLead Gateway](https://www.g2.com/sellers/alionlead-gateway)
- **Year Founded:** 2023
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b3e98ab7b6c1fa5d73cdd0d2c741fd92080a8434ac1ea5f1f6a360d72d4862bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falion-lead-gateway&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [API based cashback solution](https://www.g2.com/products/api-based-cashback-solution/reviews)

Network B has over 3,500,000 customers using our services, we are one of the leading personalised offers platforms in the UK - providing a one-stop solution for open banking, card-linked offers, affiliate offers and gift cards.

#### Who Is the Company Behind API based cashback solution?

- **Seller:** [Network B](https://www.g2.com/sellers/network-b)
- **Year Founded:** 2021
- **HQ Location:** Irvine, California, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f30fc2fedba71cf78ec9f199287d85a2bc8c04f51a5c61b0bb840ee5aecd73cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffinfare&secure%5Burl_type%5D=linkedin_company_website)  
110 employees on LinkedIn®

### [Auto Affiliate Links](https://www.g2.com/products/fapte-bune-srl-auto-affiliate-links/reviews)

Auto Affiliate Links can automatically add affiliate links in your content -- based on your chosen keywords, or by autonomously extracting links from several big affiliate networks and adding them on product or category references.

#### Who Is the Company Behind Auto Affiliate Links?

- **Seller:** [Fapte Bune](https://www.g2.com/sellers/fapte-bune)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Auto Affiliate Links](https://www.g2.com/products/auto-affiliate-links/reviews)

Auto Affiliate Links will automatically add affiliate or other type of links directly into the website content, so you can earn more money from affiliate marketing

#### Who Is the Company Behind Auto Affiliate Links?

- **Seller:** [Fapte Bune](https://www.g2.com/sellers/fapte-bune)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Avelon Network](https://www.g2.com/products/avelon-network/reviews)

Avelon is the premium affiliate network designed for brands to work with publishers, creators and influencers. No cashback, coupon or browser extensions - just high-quality, verified affiliates. Enhanced anti-coupon code leak technology, split-level attribution and 5000+ brands and affiliates. Plus, Avelon won Best Affiliate Network 2024 on Capterra.

#### Who Is the Company Behind Avelon Network?

- **Seller:** [Avelon](https://www.g2.com/sellers/avelon)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [BrandU](https://www.g2.com/products/brandu/reviews)

An AI-powered community connecting global micro-influencers with top brands for commission-based collaborations. BrandU makes it effortless for influencers and affiliates to create their own online store and shoppable links with just one click, allowing them to share trusted, popular brands their audience loves. Sign up today and start earning like a pro by driving sales through shoppable SmartLinks and performance-based brand campaigns—it’s quick, easy, and accessible to everyone!

#### Who Is the Company Behind BrandU?

- **Seller:** [Mindoxide Tech (HK) Limited](https://www.g2.com/sellers/mindoxide-tech-hk-limited)
- **Year Founded:** 2024
- **HQ Location:** Hong Kong, HK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6b86fb742ae3dec63b07868e7ac4dce4960a56f6da52c97a679093614d2c3cbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmindoxide&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Buzzbassador](https://www.g2.com/products/buzzbassador/reviews)

Buzzbassador is a Shopify-native affiliate, ambassador, and influencer marketing platform headquartered in Dallas, TX. While most affiliate tools stop at tracking links and discount codes, Buzzbassador runs the complete creator program: social listening to find creators already mentioning your brand, creator matching and custom signup forms for recruiting, sales and content campaigns with automated rewards, leak-proof BuzzLinks referral attribution, and one-click bulk payouts via PayPal, ACH, Venmo, gift cards, and 800+ other options, all synced to Klaviyo for email and SMS. Founded in 2020 and backed by Google for Startups, Techstars, and J.P. Morgan, Buzzbassador powers 2,800+ Shopify brands and 500K+ creators across 30+ countries, with more than $100M in tracked affiliate GMV.

#### Who Is the Company Behind Buzzbassador?

- **Seller:** [Buzzbassador](https://www.g2.com/sellers/buzzbassador)
- **Year Founded:** 2020
- **HQ Location:** Dallas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b4e5ce32f01abfd2dd422873382d51caed86e96c4c7509cfa995f4a8ac49b5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzbassador&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [C3PA Network](https://www.g2.com/products/c3pa-network/reviews)

C3PA — is a high-tech network of affiliate Pay-Per-Action programs. We are growing fast by giving exclusive offers with individual conditions to our affiliates. Verticals we specialized in: Dating, Sweepstakes, and Gambling. You can receive weekly payments for Dating and Gambling categories, net-15 for all other categories. Some tools we have, that will help to make your work more profitable: Smartlink, API, tracking link. We appreciate high-quality traffic and encourage traffic volumes through the massive increase in payout rates. You can be sure, that you will work with competent managers, that truly care about your campaigns being successful. Join us! If you have any questions — write our manager Alex: Telegram: t.me/holoden Skype: live:.cid.58d26dc470c6be31

#### Who Is the Company Behind C3PA Network?

- **Seller:** [CyTripia Network](https://www.g2.com/sellers/cytripia-network)
- **Year Founded:** 2015
- **HQ Location:** Tallinn, EE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=918e5e6ad66080def5ea422c29de745870f27d2c5ee0725fa7acd65fc132583d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fc3pa&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

### [Cellxpert](https://www.g2.com/products/cellxpert/reviews)

CellXpert is a leading affiliate tracking and management platform designed specifically for the iGaming, Financial Services, Online Trading, and SaaS industries. Our platform provides brands with a comprehensive solution to manage their affiliate and introducing broker (IB) programs efficiently, ensuring that they can maximize ROI, scale their affiliate programs, and continuously drive performance through real-time data-driven insights. With CellXpert, companies can leverage advanced features like real-time reporting, granular commission models, and automated payment processes. Our platform supports all commission structures, including CPA, rev-share, hybrid models, and tiered payouts, allowing brands to tailor their affiliate programs to meet their specific goals. One of the key differentiators of CellXpert is its seamless integration capabilities. The platform offers real-time, agnostic API integrations that easily connect with existing systems, whether they are databases or data warehouses. This flexibility ensures that businesses can streamline operations without disrupting their current workflows. In addition to its robust technical capabilities, CellXpert also focuses on providing exceptional customer support. The platform wraps clients in comprehensive support from onboarding to ongoing operations, helping them navigate any challenges that arise. CellXpert is particularly well-suited for companies managing multi-brand/country operations, offering consolidated reporting and management tools to oversee multiple brands under one unified program. Whether businesses are looking to expand into new markets or optimize their existing operations, CellXpert offers the tools and support needed to succeed. Overall, CellXpert stands out as a reliable, scalable, and flexible solution for affiliate management, trusted by leading global brands such as Fiverr, Lemonade, World Poker Tour, Pepperstone, and over 500+ brands.

#### Who Is the Company Behind Cellxpert?

- **Seller:** [CELLXPERT, LTD](https://www.g2.com/sellers/cellxpert-ltd)
- **Year Founded:** 2008
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23e92ebb9367e91b6f2d2fee7f3832d1c545de183dc8678213afd646d4f955e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcellxpert%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

### [ChatAds](https://www.g2.com/products/chatads/reviews)

ChatAds makes it easy for AI developers to monetize their conversations. Whether you have a chatbot, assistant, or agent, when your AI mentions or displays a product, ChatAds finds the right affiliate link to serve. One API. You keep 100% of commissions.

#### Who Is the Company Behind ChatAds?

- **Seller:** [ChatAds](https://www.g2.com/sellers/chatads)
- **Year Founded:** 2024
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26b597c6024979ed79fd440f12e909dc3569b10ae17a65a0e7354f3f71315144&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchat-ads%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Click Engine Marketing](https://www.g2.com/products/click-engine-marketing/reviews)

Full service digital marketing solutions focused on helping businesses deliver sustainable results.

#### Who Is the Company Behind Click Engine Marketing?

- **Seller:** [Click Engine](https://www.g2.com/sellers/click-engine)
- **Year Founded:** 2019
- **HQ Location:** Austin, US
- **Twitter:** @ClickEngineUSA  
8 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0373f86e54361f14ac9d12422e10d3e93c59a74f2f233019d0654142a80da743&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11568761&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [ClickGo](https://www.g2.com/products/clickgo/reviews)

ClickGo is a modern performance marketing tracking platform for affiliate programs - built by industry veterans, and shaped by real-world use cases. White label ready and a fully customizable SaaS for your Partner Marketing or Affiliate Program. ClickGo wasn’t imagined in a boardroom. It’s a culmination of decades of industry experience, and years of development work. ClickGo was created by industry leaders who relied on it to win and scale. Every dashboard, report, feature and page was built upon years of hands-on experience to provide the highest level of efficiency, accuracy and scalability for any marketing program. This isn’t another generic, legacy tracking platform. It’s battle tested marketing infrastructure built with intention, and proven at scale. ClickGo at its core highlights intuitiveness, efficiency, and the mantra that no Click should ever Go to waste - but be easily routed and monetized. ClickGo prides itself on its ease of use, without sacrificing functionality. Track more revenue. Eliminate risk. Scale with certainty.

#### Who Is the Company Behind ClickGo?

- **Seller:** [ClickGo](https://www.g2.com/sellers/clickgo)
- **Year Founded:** 2025
- **HQ Location:** Fort Lauderdale, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df32b102d0f27da6bd12c94917abae65186c41810547b0c5dbbc324a535f0406&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclickgo%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

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Spotlight Categories

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[Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms)

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[Browse Affiliate Marketing Themes](/categories/affiliate-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 16, 2026

Affiliate marketing software allows advertisers at companies to grow, track, and manage affiliate marketing campaigns. Affiliate marketing is a type of performance-based marketing in which affiliates, such as industry experts, publishers, content creators, consultants, or other business partners, promote a company’s offerings on their own platforms or channels. The affiliates then receive a commission based on the amount of traffic, conversions, or sales generated by the promotion.

Affiliate marketing software helps companies manage affiliate partnerships by generating unique links to track activity, referrals, and performance for optimization. It also manages commissions and can automate payouts between companies and affiliates while measuring the revenue impact of affiliate marketing programs. The marketing or partnerships teams within the company primarily use affiliate marketing software, while other teams like sales, RevOps, and finance support return-on-investment (ROI) measurement, lead management, and payments. Affiliates have access to a portal where they can monitor their own performance and manage promotional assets. Companies may also use [partner management software](https://www.g2.com/categories/partner-relationship-management-prm) to optimize relationships with their sales partners, including affiliates.

Many of the best affiliate marketing solutions offer proprietary networks that help advertisers at companies identify and connect with affiliates that align with their target audience. Using AI-driven recommendations and customizable filters, companies can discover and recruit a wide range of relevant affiliates.

To qualify for inclusion in the Affiliate Marketing category, a product must:

- Allow companies to recruit, onboard, and manage affiliate partners
- Track referral activity and attribute results to the correct affiliate
- Provide reporting and analytics that measure affiliate-driven performance
- Support the creation and management of affiliate campaigns and promotional links
- Facilitate the calculation and distribution of affiliate payments
- Enable companies to define and manage commission structures
- Allow affiliates to have access to a portal where they can monitor performance and manage their promotional assets

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