I use Wistia for webinars and to create video content for our website and LinkedIn. I can repurpose videos in different ways with a simple workflow, edit them in the browser, add branding, and improve the audio. It’s easy to use and lets me handle a lot myself. I like the editing tools most because I can produce videos quickly without relying on a lot of other people. The tools are simple and intuitive, with plenty of options, and the marketing team can add a brand kit so I stick to brand guidelines. Connecting Wistia to HubSpot is great for collecting registration information and sending it directly to the CRM. The initial setup was very simple, and I’d have no hesitation recommending Wistia.

I like several things about Wistia. First, you can't beat the price. My company was using a similar platform with less features and Wistia is nearly 1/3 of the price of its competitor, but is much more robust. Secondly, they're always adding more features and tools. The built in video editor is great for quick jobs, like simple social media videos. It's accessible and easy to learn. I also love the built-in AI-smart embeds for featuring videos onto our website. This is a fantastic feature that shows how they are on top of AI searchability. The onboarding process was smooth, and whenever my team has questions, support gets back to us very quickly.

User Experience is great. It looks very clean and is simple to use. It integrates with HubSpot and Salesforce which is great. Performance is good, but sometimes some issues with recording sessions (upload not possible) but the Wistia support is very helpful. ROI is there. The Social Clips/AI function is great but I would like more customisation features on the Social Clips part.