I really like how Wistia provides a simple webinar setup that's easy for non-technical people to use. Their customer service is very responsive, which I appreciate. The tool itself is powerful with lots of data insights, yet it's straightforward to use and doesn't have a lot of convoluted menus. The feature for setting up webinars is very simple, allowing us to easily run ads, set up registration pages, and get data about user engagement, including what users view and how long they stay active on the tab. This makes hosting webinars really beneficial for us. I am able to have our social media coordinator and sales rep host a webinar with hundreds of prospects without my involvement, which saves me a lot of time.

Well organized and structured. Super intuitive and highly capable, but without feeling overwhelming.

What I like most about Wistia is how easy it makes uploading, organising and sharing video content with customers. The upload process is quick and straightforward, which saves time when managing a large library of customer training videos. One of my favourite features is the AI-generated chapters. These are incredibly useful, particularly for longer training videos, as they save time manually creating chapters and make it much easier for customers to jump straight to the sections most relevant to them. I'm also a big fan of Wistia Channels. They're a great way to organise related videos in one accessible location, and the ability for customers to subscribe to a channel is particularly valuable. It's a feature I use regularly and a great way to help customers stay connected with training content. Another feature I really appreciate is the flexibility to customise the viewing experience, particularly adding links to related videos at the end. This helps guide customers towards additional learning resources and encourages them to explore more content. We also embed Wistia videos directly into our customer-facing websites and training materials, which is really useful. It allows us to make video content available wherever customers need it, without requiring them to visit a separate video platform. The support team also deserves a mention. On the occasions when I've needed assistance or encountered an issue, they've always been receptive, responsive and helpful, which makes a real difference. Overall, Wistia has made managing and delivering customer training videos much simpler. It's the combination of ease of use, AI-powered features, flexible content organisation, embedding options and reliable support that makes it such a valuable platform for me.