It is very user friendly. And easy to edit.

Drop and drag thumbnail feature. Accurate transcript generation. File organization of videos.

I can host videos across multiple platforms and only update them in one place, it's really easy to replace content. I like the AI script generator, I can quickly generate subtitles in Wistia with the correct timings, so I don't have to waste time doing them while editing and can quickly make content more accessible. I also find being able to search by transcript useful.