I like that it has essentially an additional level of control. Most ad platforms have "campaign, ad set, ad" levels, however Viant has a fourth that offers a WIDE variety of capability. Customer Support has been fantastic. Ease of integration is also a huge thing we're going to be implementing.

It's so easy to set a campaign and follow the performance.

Viant's extensive platform and continuous hunger to always be top of market with modern cutting edge technology makes them a stand out partner. We appreciate them working either closely or directly with premium publishers to ensure we get the best inventory and pricing in addition to well thought out research analysis and brand studies for our clients. Our account team usually has great customer service and is very detailed in making sure we are happy with our product and the service. The ease of implementation is great, and the platform is easy to use. We only use managed service but when reviewing tutorials on activating ourselves, it doesn't seem that bad. We love the easy integration of certain pixels for our tourism clients.