Viant Technology LLC
311 reviews
- 1 profiles
- 7 categories
Average star rating
4.2
Serving customers since
1999
Viant Technology LLC Reviews
SF
Stephanie F.
Performance Media Leader | Growth Marketing, Paid Media & Programmatic Strategy | CTV, Search, Social, Display | Revenue GrowthIntuitive DSP with Stellar UI, Needs Better Planning Tools
I personally love Viant Technology's UI because it's catered to traders specifically, making day-to-day optimizations and reporting much easier than other DSPs I've worked with. I love that I can see 'offline sales' within the campaign build and make adjustments automatically, which prevents me from having to pull various reports and open Advanced Reporting tools. The ease of campaign builds and optimization in-platform makes Viant my preferred DSP. The initial setup was very easy, and the support teams are extremely helpful with any questions or guidance needed.
KM
Kirsten M.
Comprehensive Attribution with Cost Efficiency
I really appreciate Viant Technology's attribution capabilities. Their household identity graph is very comprehensive, tying a ton of online and offline conversions back to ad exposure, making it feel like the most complete attribution technology out there in programmatic media. I also find their costs to be reasonable, especially compared to competitors, while still providing strong performance. Additionally, their account support has been the most loyal and supportive, which makes a big difference for us as an agency.
AM
Verified User in Marketing and Advertising
Extremely Easy to Use With Highly Responsive Support
The platform is extremely easy to use and my reps are extremely responsive when I need any assistance or when I need help with strategy + optimizations.
About
What is Viant Technology LLC?
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.