Viant makes it surprisingly easy to launch omnichannel campaigns, with a clean UI and intuitive workflow that shortens the ramp-up time for new users. We use the platform frequently across CTV, display, and mobile, and the ease of implementation was a big plus—it integrated smoothly with our existing data sources and ad tech stack. The platform’s cookieless targeting and people-based approach are future-proof, delivering strong performance even without third-party cookies. Reporting is detailed yet accessible, and we really value the transparency of log-level data. On top of that, customer support has been excellent—the Viant team is responsive, knowledgeable, and proactive in helping us troubleshoot and improve campaign performance. Integrations with first-party data and measurement partners are straightforward and allow for scalable personalization and attribution.

The Viant DSP user experience is very self explanatory and easy to use! I also appreciate our representatives who are so friendly, accommodating, and helpful. It is easy to create campaigns, upload creatives, and receive feedback from the viant team about optimizing our campaigns. I cannot express how helpful our Viant reps are when we need to troubleshoot!

I love how easy the interface is to use, but most importantly the support. We have an awesome viant team that answers all of our questions and are always there when we need them.