Viant Technology LLC
311 reviews
- 1 profiles
- 7 categories
Average star rating
4.2
Serving customers since
1999
Viant Technology LLC Reviews
AH
Verified User in Hospitality
Easy-to-Navigate Conversion Metrics and Brand Lift Insights
I like the ability to see measured and incremental conversions on the platform, with the easy ability to navigate to the metrics/studies you want. I also like how it has the budgets laid out in an easy to navigate way. Brand lift studies are also an extra bonus that allows for more useful data.
SL
Sam L.
Centralized Campaign Management, Perfect Fit for CTV
I enjoy seeing all of our metrics listed for our campaigns, their flight dates, what networks we ran on, etc. It allows one space to manage all of our CTV campaigns, saving us time. I have nothing to note about improvements; it works perfectly for our purposes.
JM
Jomayra M.
Enhanced CTV Targeting, Intuitive Setup
I use Viant Technology to implement programmatic campaigns and I appreciate that it always offers optimizations to improve these campaigns. I like its strong CTV campaigns that target users at the household level, aligning better with how people actually consume streaming content. The platform's people-based identity feature, specifically Household ID, and its stronger CTV capabilities are major benefits for complementing our needs. Additionally, the initial setup was really good and very intuitive.
About
What is Viant Technology LLC?
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.