Validity Inc
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Litmus is an email marketing solution that works alongside your ESP to help you create error-free emails in less time. In one platform, you can build faster, personalize better, test thoroughly, monitor deliverability, and analyze email performance.
DemandTools is a data quality toolset for Salesforce CRM. De-deduplication, normalization, standardization, comparison, import, export, mass delete, and more.
Sender Certification is the exclusive email deliverability program that solves top deliverability challenges, empowering you to achieve and maintain trusted sender status. Every year, millions of emails you send end up in spam folders, damaging your sender reputation with Google, Microsoft, Yahoo, Apple and others, leading to even more emails marked as spam. With Sender Certification, our customers get on average 27 million more emails to the inbox per year and see inbox placement rates of 99.3%. Sender Certification not only increases your email readership, it also maintains a high level of deliverability assurance, ultimately driving more successful campaigns and boosting your overall marketing effectiveness. Get more eyes on your emails and be rewarded for good sending. How we do it: • Deliverability data direct from the source from key mailbox providers and filtering agencies. • Expedited and simplified IP warming for a faster way to establish your reputation as a reputable sender. • Best practices coaching from our team of deliverability experts. Prevent deliverability threats. How we do it: • Dedicated compliance team to detect and resolve deliverability issues. • Continuous monitoring for 24/7 eyes on your email performance. • Real-time alerting to changes in your performance to maintain your best-in-class standing. Make your emails work harder. How we do it: • Deliverability data direct from the source from key mailbox providers and filtering agencies. • Benefit from ecosystem relationships with over 75 global mailbox and security providers.
Validity Inc Reviews
Verified User in Computer Software
Mid-Market (51-1000 emp.)Verified User in Writing and Editing
Enterprise (> 1000 emp.)As the name says..
John S.
Digital Platform Engagement AnalystEnterprise (> 1000 emp.)Easy plug and play testing with your defined selection of email clients to test
About
What is Validity Inc?
Validity created the Enterprise AI platform behind the world's most successful email programs. For nearly 30 years, Validity has operated at the center of the email ecosystem—shaping how it works, setting the standards others follow, and earning the trust of the world's biggest brands and mailbox providers. That trust is built on the world's largest email data network: proprietary signals from ISPs, exclusive mailbox provider partnerships, and more than 2.5 billion behavioral data points processed daily. This data-driven foundation powers Validity Engage, the AI email platform that helps enterprise teams know what to send, when to send it, and who's ready to receive it—so every send is smarter than the last. For more information, visit validity.com or connect with us on LinkedIn.