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Validity Inc

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1,025 reviews
  • 6 profiles
  • 18 categories
Average star rating
4.5
#1 in 1 categories
Grid® leader
Serving customers since
2018
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Litmus

447 reviews

Litmus is an email marketing solution that works alongside your ESP to help you create error-free emails in less time. In one platform, you can build faster, personalize better, test thoroughly, monitor deliverability, and analyze email performance.

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DemandTools

284 reviews

DemandTools is a data quality toolset for Salesforce CRM. De-deduplication, normalization, standardization, comparison, import, export, mass delete, and more.

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Everest

189 reviews

Everest (formerly 250ok and Return Path) Email Intelligence Solutions for Marketers utilize the world’s most comprehensive set of email intelligence and data to maximize inbox placement rates for your overall program and individual campaigns.

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BriteVerify

74 reviews

BriteVerify is an email verification solution.

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GridBuddy Connect

28 reviews

Combine any data across multiple objects into a single view—create easily configure spreadsheet-like workspaces where anyone can quickly create, mass update, and delete records without clicking around multiple screens.

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Sender Certification

3 reviews

Sender Certification is the exclusive email deliverability program that solves top deliverability challenges, empowering you to achieve and maintain trusted sender status. Every year, millions of emails you send end up in spam folders, damaging your sender reputation with Google, Microsoft, Yahoo, Apple and others, leading to even more emails marked as spam. With Sender Certification, our customers get on average 27 million more emails to the inbox per year and see inbox placement rates of 99.3%. Sender Certification not only increases your email readership, it also maintains a high level of deliverability assurance, ultimately driving more successful campaigns and boosting your overall marketing effectiveness. Get more eyes on your emails and be rewarded for good sending. How we do it: • Deliverability data direct from the source from key mailbox providers and filtering agencies. • Expedited and simplified IP warming for a faster way to establish your reputation as a reputable sender. • Best practices coaching from our team of deliverability experts. Prevent deliverability threats. How we do it: • Dedicated compliance team to detect and resolve deliverability issues. • Continuous monitoring for 24/7 eyes on your email performance. • Real-time alerting to changes in your performance to maintain your best-in-class standing. Make your emails work harder. How we do it: • Deliverability data direct from the source from key mailbox providers and filtering agencies. • Benefit from ecosystem relationships with over 75 global mailbox and security providers.

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748
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15

Validity Inc Reviews

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Profile Name
Star Rating
748
223
32
7
15
Gaurav M.
GM
Gaurav M.
Senior Salesforce Administrator @ Rackspace Technology, Inc.| CRM Engineer | SaaS | Salesforce AI enthusiast
06/04/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Best Saas Data Loader tool with user friendly experience

Loading large set of data via demand tool in Salesforce with ease is the best part.
Gregory C.
GC
Gregory C.
03/21/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Easy to use, reliable platform

Litmus makes email creation easy! From coding highlights to snippets and templates, it's easy to integrate business specific and critical dynamic coding into the platform to use in our system. Haven't used customer support that much but it is helpful when needed. I use this tool daily, and don't know what I would do without it. Highly recommend!
Kirk K.
KK
Kirk K.
Salesforce solutions + Front-end code from creative background.
03/19/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Litmus - an industry verb

I've used Litmus for years. It beats Email on Acid hands down. The Builder feature is intuitive. Overall if you build emails, templates etc you're going to need a platform that shows you how your work looks on a bunch of platforms. Litmus is the best. The ability to quickly share preview sets to stakeholders is great too.

About

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HQ Location:
Boston, Massachusetts

Social

@TrustValidity

What is Validity Inc?

Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations across the world rely on Validity solutions – including Everest, DemandTools, BriteVerify, GridBuddy Connect, and MailCharts – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue.

Details

Year Founded
2018