Validity Inc

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993 reviews
  • 3 profiles
  • 16 categories
Average star rating
4.5
#1 in 1 categories
Grid® leader
Serving customers since
2018
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Validity Engage

705 reviews

Litmus is an email marketing solution that works alongside your ESP to help you create error-free emails in less time. In one platform, you can build faster, personalize better, test thoroughly, monitor deliverability, and analyze email performance.

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DemandTools

285 reviews

DemandTools is a data quality toolset for Salesforce CRM. De-deduplication, normalization, standardization, comparison, import, export, mass delete, and more.

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Sender Certification

3 reviews

Sender Certification is the exclusive email deliverability program that solves top deliverability challenges, empowering you to achieve and maintain trusted sender status. Every year, millions of emails you send end up in spam folders, damaging your sender reputation with Google, Microsoft, Yahoo, Apple and others, leading to even more emails marked as spam. With Sender Certification, our customers get on average 27 million more emails to the inbox per year and see inbox placement rates of 99.3%. Sender Certification not only increases your email readership, it also maintains a high level of deliverability assurance, ultimately driving more successful campaigns and boosting your overall marketing effectiveness. Get more eyes on your emails and be rewarded for good sending. How we do it: • Deliverability data direct from the source from key mailbox providers and filtering agencies. • Expedited and simplified IP warming for a faster way to establish your reputation as a reputable sender. • Best practices coaching from our team of deliverability experts. Prevent deliverability threats. How we do it: • Dedicated compliance team to detect and resolve deliverability issues. • Continuous monitoring for 24/7 eyes on your email performance. • Real-time alerting to changes in your performance to maintain your best-in-class standing. Make your emails work harder. How we do it: • Deliverability data direct from the source from key mailbox providers and filtering agencies. • Benefit from ecosystem relationships with over 75 global mailbox and security providers.

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Star Rating

725
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13

Validity Inc Reviews

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Profile Name
Star Rating
725
218
30
7
13
Gaurav M.
GM
Gaurav M.
Salesforce Administrator IIIEnterprise (> 1000 emp.)
06/04/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Best Saas Data Loader tool with user friendly experience

Loading large set of data via demand tool in Salesforce with ease is the best part.
Gregory C.
GC
Gregory C.
CRM Marketing ManagerEnterprise (> 1000 emp.)
03/21/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Easy to use, reliable platform

Litmus makes email creation easy! From coding highlights to snippets and templates, it's easy to integrate business specific and critical dynamic coding into the platform to use in our system. Haven't used customer support that much but it is helpful when needed. I use this tool daily, and don't know what I would do without it. Highly recommend!
Kirk K.
KK
Kirk K.
Email SpecialistEnterprise (> 1000 emp.)
03/19/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Litmus - an industry verb

I've used Litmus for years. It beats Email on Acid hands down. The Builder feature is intuitive. Overall if you build emails, templates etc you're going to need a platform that shows you how your work looks on a bunch of platforms. Litmus is the best. The ability to quickly share preview sets to stakeholders is great too.

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HQ Location:
Boston, Massachusetts

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What is Validity Inc?

Validity created the Enterprise AI platform behind the world's most successful email programs. For nearly 30 years, Validity has operated at the center of the email ecosystem—shaping how it works, setting the standards others follow, and earning the trust of the world's biggest brands and mailbox providers. That trust is built on the world's largest email data network: proprietary signals from ISPs, exclusive mailbox provider partnerships, and more than 2.5 billion behavioral data points processed daily. This data-driven foundation powers Validity Engage, the AI email platform that helps enterprise teams know what to send, when to send it, and who's ready to receive it—so every send is smarter than the last. For more information, visit validity.com or connect with us on LinkedIn.

Details

Year Founded
2018