Super easy to use and collaborate on. Was easy to explore ideas and help push thinking about opportunities

There's less busywork in building customer stories and maps, which leaves more time for us for deeper user research studies. It's very easy to get started and the flexibility of the layouts provide a good structured way to get our ideas. The implementation of the sentiment charts is good – again, very easy to link up personae to build out a more complete customer journey.

The ability to add storyboards to my journey maps