The easiness of creating journeys from scratch. It is very intuitive for creating the flows and steps. It works as a white canvas, so you can create tailored journeys To easily draw and create diagrams/journeys is the best

The simplicity of the tools, the informative events, the tons of how-to videos on Youtube.

User friendly app that is printable into pdf and jpg format. The app have CJM and persona development functions that is customisable to specifications. There is also subscribed education academy to learn more about CJM, Persona and Interviewing techniques. Uxpressia is possibly the only one app and the best for CJM and personas. 👍