I think the team at Upside is brilliant, with a great understanding of the challenges I'm trying to solve. I really like that the product itself is very simple and intuitive, with a thoughtful design. The dashboard is not scary, and I love how fast and easy it was to get everything set up and start realizing real value. We were fully integrated and had all our data populated in just two to three days. Upside's team did all the heavy lifting, which was outstanding, especially compared to a previous competitor that took over a year to set up. The onboarding process was clear and efficient. The UI/UX is clean and intuitive, requiring no ramp-up time to understand. I also value the integrations with Salesforce, HubSpot, Apollo, and Gong, as they provide a complete view of the end-to-end customer journey. Upside's use of AI helps surface unbelievable insights from unstructured data, making it easier to see and understand the data. From an ROI standpoint, the total cost, speed to value, and the value we've gotten so far are extraordinary.

Reliable, accurate, 3-layers deep marketing attribution

Upside has given me unique insights that I haven’t been able to get from any other tool, and it’s helped me understand what’s truly driving our pipeline performance. It goes beyond simply seeing that paid search drove a demo request for an account; it helps uncover what actually influenced that outcome (for example, whether they were referred by someone or had been a user at their previous company). The upside team has also been a great partner throughout, and they’re consistently improving both the product and their overall approach.