Upside allow us to easily build custom applications on top of their data, and get answers to questions in real time. We use Claude to access GTM data integrated with SFDC, Hubspot, & Gong.

Upside’s integrations bring all of our data into one place and give us a unique, customizable view. The app performs well when it comes to surfacing specific campaigns and showing exactly how members of those campaigns are engaging within our ecosystem. That’s exactly what we need to create unique content and new entry points that help us continue growing our business. The user interface is simple to use, while still showing enough direct impact that we can turn the insights into stronger reporting. The artificial intelligence insights within Upside are also helpful for diagnosing what has gone wrong—or right—across the campaigns we’re running. The newest addition, the MCP, which we can pair with Claude to create mini apps around specific tactics or segments, is going to be a game changer for reporting. It should accelerate our speed to lead and improve our overall reporting snapshots. The support that the Upside team has offered us when we have queries on how to get specific data points has been crucial. The team is always willing to dig in with us and diagnose and solve any issues or add something to their own product roadmap.

The ability to layer, filter, and visualize data across our GTM tech stack to easily and accurately showcase the impact of our programs and campaigns while being enabled to build our own mini-apps with AI is unlike anything I've had access to in my career in tech GTM operations. We're able to connect our primary GTM tech tools to Upside and easily run analysis in Upside, or using LLMs. The Upside team has been incredibly helpful, responsive, and some of the best teachers and minds in this space. We learn from them every time we meet and their product expands and improves at a rapid pace.