The TruRating tool has been an incredibly transformative change in better understanding the customer feedback which drives the overall customer experience in our stores. The tool allows the organization to utilize the data analytics expertise of the TruRating team to better understand what the customer is telling us - successes & opportunities - to drive an actionable plan for our leadership and store teams. Every part of the TruRating team is engaged in helping understand how to maximize the value of the tool - the collaboration & support has been a refreshing experience for us - and we are learning more and more every day.

I appreciate the partnership attitude with which the TruRating team works with our team. They want to ensure we get the most actionable insights from the data and will work tirelessly to ensure the questions we ask get us what's valuable.

Their platform allows us to capture robust ratings tied directly to transactions, which gives us a much deeper level of insight for analysis and helps us identify clear opportunities for improvement in the customer journey. Beyond the technology, their team is attentive, responsive, and always willing to adapt to our needs