What I value most about StatSocial is the level of granularity it offers when building and analysing audiences. The ability to select from a wide range of attributes and behaviours makes it very flexible and powerful for nuanced audience work. The audience build functionality is particularly strong. It allows for detailed, tailored audience definitions that go beyond surface-level demographics, which is especially useful for strategic planning and deeper insight work.

I like StatSocial for providing access to actual social behaviors, which is valuable because I don't have access to this data in other audience tools. This feature helps me by allowing me to provide recommendations for publications, podcasts, and influencers that we could partner with.

I typically use StatSocial for audience analysis, and it helps me understand which interests to focus on. The filters, such as demographics and brands, are very helpful for understanding the complexities of certain audiences. These features allow me to break down large complex audiences into smaller, more specific ones, which is very valuable in terms of narrowing down.