I love the ability to create a custom audience based on so many options from demographics to followers to affinities. The StatSocial taxonomy of interests and preferences is incredibly helpful. And, the insights from the AI-generated Audience personas and quick summaries as well as the ability to download data make the platform quick and easy to use. We use the platform constantly for better understanding an audience and who/what influencers them.

What I value most about StatSocial is the level of granularity it offers when building and analysing audiences. The ability to select from a wide range of attributes and behaviours makes it very flexible and powerful for nuanced audience work. The audience build functionality is particularly strong. It allows for detailed, tailored audience definitions that go beyond surface-level demographics, which is especially useful for strategic planning and deeper insight work.

I like StatSocial for providing access to actual social behaviors, which is valuable because I don't have access to this data in other audience tools. This feature helps me by allowing me to provide recommendations for publications, podcasts, and influencers that we could partner with.