I find SOCi useful for marketing, particularly in handling reviews and social marketing. It provides amazing advertisements and reviews across the board. The customer care was instrumental in making the initial setup easy and understanding how it works.
I like SOCi because it's very user-friendly. It's easy to use and navigate, and it presents results effectively. The social agent feature is impressive in how it analyzes data, which is a massive help for me. I also appreciate how it boosts ads and generates hundreds of hyperlocalized and personalized ad campaigns, so I don't have to do everything myself. The initial setup was very easy and supportive, making it good from the start.