One of the newer things I really like is how SOCi is using AI to make social media management much more efficient. Features like the Genius Social Agent can help generate on-brand content, respond to comments and messages, and automate publishing while still keeping everything consistent. I also like the improved reporting and compliance tools, which make it easier to manage multiple locations without sacrificing quality or brand standards.

The reports are presented well and easy to manage.

I love the option to schedule posts, and find the SOCi-selected posts are relevant to our community.