Easy to navigate the UI, the account rep is amazing, heads up before any major updates

I mainly use Sensor Tower for Apple Search Ads. It helps me track a lot of things, like SOV%, organic keywords, who else is bidding on specific keywords, and CPP pages.

I mostly use Pathmatics to analyze digital advertising spend for current or potential clients. This software saves me hours of research and communicating with my clients to create the best marketing strategy for them. The UI is extremely user friendly, and I am able to seamlessly integrate with my CRM and AI tools by pulling a CSV directly from the account. This helps me stay organized and work more efficiently, completely justifying the cost of the service! Using the Sense AI I am able to target categorically, which helps open my mind to new verticals I would not normally find. I have put the software through quite a workload and it handles my request with speed and efficiency.