ability to see app updates by date and app store rankings over time

The breadth of data is the biggest strength. I can look up download and revenue estimates for almost any competitor app across markets, which makes benchmarking our performance quick. The ad intelligence section is also really valuable: being able to see which creatives competitors are running, on which networks, and how long they’ve been live helps our team spot trends and plan our own creative strategy. The dashboards are intuitive, so I can pull insights quickly without much setup, and the market and category trend views make it easy to see where a category is heading.

Finding prospects is made easy and understanding their marketing spends