It helps me stay on top of what's going on in my category across a variety of different key metrics, improving internal decision making.

I like how simple Sensor Tower is to navigate and how it gives me valuable visibility into the mobile games market, which would otherwise be difficult to figure out. Its dashboard is dynamic enough for my needs and has less friction than platforms like Newzoo. I also like being able to pull all-time daily historical app data, rather than being limited to the last 365 days. The initial setup was very easy.

I use Sensor Tower to find current ad spend and where they're spending. I like the organization and breakdown of ad spend, and it's nice to see monthly-to-annual breakdowns. Setup was easy, and I'd highly recommend it.