Competitor analysis is the biggest plus of Sensor Tower, and I use it across all of my clients.

I like how easy Sensor Tower is to navigate, the quick service response, and the vast universe of brands it monitors. I use Pathmatics for research on digital spend and value quick access to historical spend, insights on geographic focus, and historical creative deployment.

This is the best source for getting app performance metrics data. It provides granular details to help determine and examine an app’s performance, such as active users, downloads, revenue, and more. It also offers market-related information across app categories, which helps me better identify and determine the target market.