What is SE Ranking?
SE Ranking builds search intelligence products for marketing teams and agencies responsible for how brands get found. The team has spent 13+ years turning complex search data into decisions, and that experience shapes three purpose-built products: SE Ranking for SEO, SE Visible for AI search, and Planable for social.
SE Ranking is the SEO platform: keyword and rank tracking, technical site audits, backlink analysis, competitive research, local SEO, and content tools, connected to GA4 and Google Search Console so reporting stays grounded in what is happening to your traffic.
SE Visible by SE Ranking is a standalone AI visibility platform. It tracks whether a brand is mentioned, how it is cited, and in what tone across ChatGPT, Gemini, Google AI Mode, Google AI Overviews, and Copilot. Every metric opens into the actual AI response it came from, and each cited source comes with the SEO metrics behind it, including traffic, domain trust, and backlinks, so teams can tell whether a visibility gap calls for a technical fix, a new page, or a third-party mention. SE Ranking is built for organic search; SE Visible is built for AI search. They are companion products rooted in the same search expertise, with increasingly connected data.
Planable is the social media management and collaboration platform: planning, scheduling, approving, and publishing content across channels, with analytics on how published content performs.
Each product offers an API and an MCP server, so keyword, backlink, competitor, social, and AI visibility data can be used in BI tools, custom pipelines, and AI assistants such as ChatGPT and Claude.
SE Ranking products are built for SEOs, digital marketing leads, and agency teams working across search, AI answers, and social, and for the people who have to explain what those numbers mean to stakeholders. AI search is new. Search experience isn’t.