I enjoy using RightMessage because it allows us to go beyond creating one-size-fits-all experiences for our audiences and begin designing customer journeys. By segmenting our audiences and personalizing the messaging, CTAs, and offers they see on our website based on visitor behavior, our campaigns become significantly more relevant. RightMessage easily integrates into our marketing technology workflow and allows us to put customer data to better use. Rather than manually creating multiple versions of each campaign, we’re able to deliver personalized experiences at scale without over complicating things for the marketing team.

As a Business Manager, what I like about RightMessage is the ability to display different website messaging based on who the visitor is rather than showing the same copy to all visitors. We use it primarily for making our landing page messaging more relevant as well as steering visitors to the correct offer. Once you have your rules created, making small tweaks to messaging is relatively quick.

I'm really good at personalizing RightMessage in my experience by segmenting different visitors and knowing how each one is using the website, rather than all displaying the same website content. I love the ability to swap such things as a headline, CTA and whatever, including forms and offers; it's pretty handy in the visual editor and Flows without having to rebuild pages or work with a complex setup. The integrations are a huge positive too as it keeps all subscribers/customer data together, the reporting allows for me to see what is working and what isn't with regards to personalized experiences and the AI is helpful when I need to get a little help to build a segment or when I need a little help getting a Flow started.