I like the creativity and innovative messaging of RightMessage, which helps enhance the experience for visitors on our company's website. I also really value the audience targeting feature, as it ensures the right set of customers see the appropriate messaging and displays.

I enjoy using RightMessage because it allows us to go beyond creating one-size-fits-all experiences for our audiences and begin designing customer journeys. By segmenting our audiences and personalizing the messaging, CTAs, and offers they see on our website based on visitor behavior, our campaigns become significantly more relevant. RightMessage easily integrates into our marketing technology workflow and allows us to put customer data to better use. Rather than manually creating multiple versions of each campaign, we’re able to deliver personalized experiences at scale without over complicating things for the marketing team.

As a Business Manager, what I like about RightMessage is the ability to display different website messaging based on who the visitor is rather than showing the same copy to all visitors. We use it primarily for making our landing page messaging more relevant as well as steering visitors to the correct offer. Once you have your rules created, making small tweaks to messaging is relatively quick.