Everyone tells marketers and business owners that they should segment their database. But it's always been difficult to figure out how to do it. RightMessage does the 'how' of segmentation. I like that RightMessage is very practical. You can survey your website visitors, get information about them, launch that survey quickly, and then sync that data back to your specific CRM. It's the only off-the-shelf company I've come across that solves the segmentation problem. The main feature we've used is the lead capture tool, and then using the information we collect to change the copy on the website so that the right user sees the right copy on the website.

RightMessage gave me x-ray vision into my email list. It allowed me to learn exactly who is on my email list, what they need help with, and what's important to them. These insights have already helped me increase profitability. And the personalization feature has helped me increase sales, as well.

I like how easy it is to use RightMessage and get it up and running. The pace of improvement over the past year with new features has been stunning. The platform does what it says it will, making it easy to survey users and show them personalized messaging.