I use RightMessage to segment my audience and sync it with my ESP, then create different opt-ins across my site with calls to action based on what I know about people. It lets me tailor offers and content to different audiences without having to create multiple landing pages or dilute my content. The MCP is great and fits seamlessly into my workflow. It’s super fast and easy to set up. I particularly like being able to run a sale without showing it to existing customers who paid full price, and show them a different offer or upsell instead. Since the MCP, it took me about 15 minutes to get my first set of opt-ins live.

In my college years, I did an internship with a startup that used to generate leads for clients. And I understood how important it is to cater with the needs of client and customizing content by knowing your customer good enough so that what you communicate with them becomes convincing enough to get that client. And Right Message solves that issue. It understands the visitor, the client's interests, their requirements, and its personalization feature as per their clients which becomes such a powerful factor to connect more with potential clients and improve engagement with the business by creating more meaningful experiences.

It's like a digital helper in my work, sales and helps too much in marketing work.