One of the main attractions for me is the feedback feature which allows the product team to directly hear the voice of their customers or the users of their product. Being able to link this directly to the ideas which are eventually executed in development as well as the higher level initiatives in the roadmap means that there is a "golden thread" that runs throughout the product.

A central place to store and work with customer feedback.

The easy changes that can be made when ambiguity strikes and you have to shift is amazing.