Easy to use interface and very nice roadmap view.

Ability to sync with JIRA and the "Now, Next, Later" buckets to quickly summarize priorities

Prod Pad is easy to use, easy to share, and has incorporated Generative AI to critique and provide insights into ways you can enhance your product's strategic canvas. It also includes Generative AI insights on initiatives you might add at key points in your product's roadmap journey. Being cloud-based, it is easy to implement and has a simple licensing model. The opportunity to trial the product first with encouragement to extend your trial by trying more features was useful, and they offered great sales and onboarding support.