I like how PAN has helped our company become better known both in the HR industry and nationally. Their services in pitching stories and securing coverage in national and industry news sources have been invaluable. They also assist in developing content from our key recruiting and talent acquisition experts that receive byline coverage. Additionally, PAN has developed a smart and effective PR program with research and press releases related to our services and success stories. The consistency and expertise of the people they hire is impressive, with two key team members being with us since the start. They have provided us with the confidence to position ourselves as experts and gave us the connections to national and industry media sources. I am very happy with the services PAN delivers, and I appreciate the extensive list of press coverage they have achieved for us. They are amazing.

PAN helped us with our public relations by boosting our thought leadership program and securing high-impact media pickups. I found their expertise in understanding relevant topics, helping conduct timely research, and reaching the best media outlets extremely valuable. Their market understanding, particularly in HR tech, was impressive and led to excellent results in both HR-specific publications and major media outlets like The Washington Post and The Globe and Mail. Compared to other PR agencies I've worked with, PAN stood out by continuously bringing new ideas to the table, not just settling into a pattern. This approach pushed us to be more creative and do more interesting work, which in turn drove results. Overall, all my experiences with PAN have been excellent.

What sets PAN apart is their people — they take the time to truly learn your business, not just surface-level talking points. They think about PR strategically, balancing quick wins with long-term brand building, and they hold themselves accountable to delivering measurable results every quarter. They have a real talent for distilling what matters most about your business into narratives that resonate with the media. From securing meaningful coverage and bylines to cultivating lasting relationships with key publications on our behalf, they've been an invaluable extension of our team.