Wide range of capabilities, even if some of them can be a bit complex to use. In terms of coverage, it makes it much easier to reach all of our customers. We are also very pleased with the excellent support provided by our CSM!

Leaving aside the great capabilities and freedom the tool provides, the people working for Optimove are true professionals and always eager to go the extra mile whilst thinking of ingenious solutions to cover any request the customer might have.

Being relatively a young person who is tech-driven, I love the UI of Optimove on an overall and how simply different features can be accessed with simply through 1 or 2 clicks. It is a system which is easy to understand and to onboard. From a CRM perspective the tool is multifunctional in terms of executing and reporting. One of the things I appreciate most about Optimove is its ability to combine customer data, segmentation, and campaign automation under a single, intuitive platform. It allows me to create highly targeted and personalized customer journeys without much workaround. I also value how flexible and scalable Optimove is. Whether I’m working on BAU communications or strategic initiatives, the platform adapts to different campaign types (channels) and business needs. Its multi-channel orchestration ensures consistency across email, SMS, and other touchpoints, which is crucial for delivering a seamless customer experience. From a delivery perspective, Optimove supports my goal of doing more in less time without compromising quality. The automation features reduce repetitive tasks, and the reporting dashboards give me quick insights into performance as mentioned above, helping me optimize future campaigns. It aligns perfectly with the customer-centric mindset and ambition to continuously improve how we communicate with our audience. It is a tool that can be used by anyone on a daily basis. People who are new to the system or even new within CRM can easily understand the tool and start using straight away with little assistance. Using Optimove daily has also helped me identify opportunities for process improvement and optimization. Its reliability and flexibility make it a tool I genuinely enjoy working with, especially as I continue to grow in my role.