Optimove

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267 reviews
  • 2 profiles
  • 16 categories
Average star rating
4.6
Serving customers since
2012
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Optimove Reviews

Review Filters
Profile Name
Star Rating
212
46
8
1
0
Jesus R.
JR
Jesus R.
IT Reporting & Analytics Enterprise (> 1000 emp.)
09/17/2025
Validated Reviewer
Review source: G2 invite
Incentivized Review

A tool that truly makes a difference in marketing management

Since I started using Optimove, my experience has been very positive. What I like most about this platform is its ability to automate and personalize campaigns, allowing us to reach our customers more effectively and with less effort. The interface is quite user-friendly and accessible, even for those of us who aren't tech-savvy, which makes it much easier to use in our daily work.
Kristiana W.
KW
Kristiana W.
crm executiveMid-Market (51-1000 emp.)
09/17/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Translated Using AI

Easy to use

Easy to view data and use the platform
Magdalena Z.
MZ
Magdalena Z.
Senior Marketing Optimisation SpecialistMid-Market (51-1000 emp.)
09/10/2025
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Comprehensive tool

I like the fact that the tool is comprehensive and has all the different options to create marketing campaigns. Template/Target Groups creation/Real Time Marketing/Mission Control (results). I also like the fact that it has an Academy where marketers can learn about the tool. I also would like to add that our Account Manager Liat is always responsive and helpful.

About

Contact

HQ Location:
New York

Social

What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, ) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 0 4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Details

Year Founded
2012