Optimove

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267 reviews
  • 2 profiles
  • 16 categories
Average star rating
4.6
Serving customers since
2012
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Optimove Reviews

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Profile Name
Star Rating
212
46
8
1
0
Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
09/03/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Support That Truly Delivers

User Interface and Ease of Use Helpful Team always on hand to assist us
PS
Pilar S.
Email Marketing SpecialistEnterprise (> 1000 emp.)
09/01/2025
Validated Reviewer
Review source: G2 invite on behalf of seller

Powerful Tool for B2C Lifecycle Marketing

Its predictive analytics and segmentation make it easy to tailor campaigns for different stages of the customer lifecycle. The platform’s automation and multichannel capabilities allow us to nurture, retain, and re-engage B2C customers effectively, increasing loyalty and lifetime value.
SK
Shoghakat K.
Email Marketing SpecialistMid-Market (51-1000 emp.)
09/01/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller

Reliable tool for CRM

I can segment customers, build journeys, and send email/SMS in one place. It’s stable, the editor is easy, and support is quick and helpful.

About

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HQ Location:
New York

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What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, ) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 0 4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Details

Year Founded
2012