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Optimal

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65 reviews
  • 1 profiles
  • 5 categories
Average star rating
4.4
Serving customers since
2007
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Optimal Reviews

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CS
Clint S.
03/12/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Comprehensive and User-Friendly Tool with Minor Glitches

I like that Optimal has a really great and pretty complete set of tools, so I can do nearly all of my user testing and research activities in the same platform. Optimal also gives me a really great amount of insight into the experiences of participants, making it quite easy to crunch the data and see all of the various thoughts users are contributing. Plus, the initial setup was super easy to get going.
Verified User in Maritime
UM
Verified User in Maritime
03/12/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Clean, Intuitive Interface That’s Easy to Learn

The interface was clean and intuitive. It was very easy to use and become familiar with. It was easy to take up projects and leave them and return and pick up where you left without any hard thinking. It was easy to implement too.
MH
Marybeth H.
03/11/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Effortless Setup, Empowers UX Testing

I love how easy Optimal is to set up tests and for customers to use it. The mini tutorials really help, as they assist me in fully understanding the methods or explaining them to others. The ease of setup means that I can quickly spin up a test and get it launched to help meet project deadlines. The initial setup of Optimal was very easy, making the process smooth from the start.

About

Contact

HQ Location:
Wellington, NZ

Social

@optimalworkshop

What is Optimal?

Optimal is a comprehensive user insights platform that transforms how businesses understand and engage with their customers. Whether you're designing new products, optimizing existing experiences, or validating strategic decisions, Optimal helps teams create exceptional user experiences that drive business growth. With Optimal, you can gather real user insights to test, validate, and optimize your products, designs, and experiences. Join thousands of teams and leading companies like Apple, Netflix, Amazon, Spotify, Nike, and Lego using Optimal to make confident decisions in days, not weeks.

Details

Year Founded
2007