We really like how easy it is to organize our projects at the folder level and then the prototype for testing. The tool is very intuitive and its learning curve has not been difficult for our new designers at the COE. The ease of testing is remarkable; for our new designers, it is easy to find past projects and review them. The onboarding to the tool is simpler since it is very clear with the necessary fields to develop the tests. Additionally, it was relatively easy to start with the platform, as our lead had previous experience with Optimal and the knowledge transfer was efficient.

What I love most about Optimal is that even if I haven’t used it for a while, when I come back to it I don’t need time to relearn anything. It’s all so clear and intuitive that I can just pick up where I left off. And I honestly love how it basically does the heavy lifting on the analysis side, it takes a huge weight off my shoulders.

Overall, I am very satisfied with Optimal Workshop. It offers a comprehensive suite of tools, and the variety of tests available fully meets my research needs. Setting up tests is straightforward, and the in-app analysis tools are excellent. I can launch a test quickly without much effort. My users appreciate the self-paced, unmoderated tests, finding them easy to complete, and we typically see a strong response rate when we distribute them. What I find most helpful is how quickly I can set up tests, how simple it is for participants to take them independently, and how easily I can collaborate with coworkers on test projects. One of the main advantages of using Optimal Workshop is that its suite of tools covers most of my project requirements. Additionally, I continue to discover new features, such as Segments and the ability to share results via a link, which add even more value to the platform.