Treejack is the assessment we use the most often, especially since the price model changed from per-seat to per-test. When there was per-seat pricing, we could use any test freely. Now that it's per-test and we've had to prepay for a year, we can only use Treejack and have to find ways to replicate the other tests using other non-Optimal Workshop tools. We haven't found any other tools that work as well for the visualizations that we present to our clients. Unfortunately, because the price went from non-profit and educational $2,000 a year to approximately $16,000 a year for fewer assessments, this may be the last year we get to use it.

Optimal is one of our critical tools for conducting information architecture research, especially for methods like card sorting and tree testing. Compared with UserTesting, the tests are much easier to set up with modern usability patterns, and most importantly, the results options and visualizations are best in class. Optimal offers multiple ways to view the same data, which helps us spot patterns from different angles and make more nuanced decisions that UserTesting’s very limited outputs simply don’t support. Optimal also has more mature survey capabilities than what UserTesting allows, with stronger conditional-logic flows that let me route different responses into different lines of questioning, something UserTesting still hasn’t implemented well. I also appreciate that I've never run into the same types of slow performance and page-load bugs in Optimal that I encounter in UserTesting.

I use Optimal as a research repository across our UX team, and I really love the ease of use. I love the ability to create visual data and how you can tag comments, and Optimal groups them for you. It's seriously a game changer that you can now schedule interviews, upload videos, and use the AI insights. The survey tool is easy to use and great. It saves me so much time and can turn around a research project much faster. Scheduling interviews is easy and straightforward, and the insights AI does a great job finding key themes. The initial setup was easy too, which is great for our growing team who now uses it more broadly.