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Optimal

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4.4 out of 5 stars
65 reviews
  • 1 profiles
  • 5 categories
Average star rating
4.4
Serving customers since
2007
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Optimal

65 reviews

A comprehensive user insights platform to help you make confidence decisions, continuously optimize, and build products people love.

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Star Rating

44
17
2
2
0

Optimal Reviews

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Profile Name
Star Rating
44
17
2
2
0
Alysson Franklin M.
AM
Alysson Franklin M.
User Experience and Information Architecture Practice Lead at Base22 LLC
03/23/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

OW really saves the day when I need to create in depth user research studies for my customers!

|Optimal
The depth of customization features per study. From Card Sorting to Tree testing, I can custom almost everything possible. I love the ability to create pre/post questions per study, also how can I cover qualifier questions to improve the sampling of my research, eliminating people that should not be answering our studies.
Verified User in Financial Services
CF
Verified User in Financial Services
03/23/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Fast Turnaround Thanks to an Abstracted UI for Research Methods

|Optimal
For research methods I don't typically use, it is nice to have an abstracted UI for fast turnaround.
Verified User in Hospital & Health Care
CH
Verified User in Hospital & Health Care
03/12/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Insightful Pie Tree & First-Click Analysis, Plus Helpful AI Insights

|Optimal
The pie tree and first-click features in the analysis are very helpful and insightful for seeing which paths members took to reach their destination. Overall, I’m very pleased with the analysis, including the AI insights for the open-ended questions. Our team was also very pleased by the managed recruitment and the depth of demographics we were able to target. Our members are specific to the NYC metropolitan area and they were able to fine tune the participants to get us those voices specifically.

About

Contact

HQ Location:
Wellington, NZ

Social

@optimalworkshop

What is Optimal?

Optimal is a comprehensive user insights platform that transforms how businesses understand and engage with their customers. Whether you're designing new products, optimizing existing experiences, or validating strategic decisions, Optimal helps teams create exceptional user experiences that drive business growth. With Optimal, you can gather real user insights to test, validate, and optimize your products, designs, and experiences. Join thousands of teams and leading companies like Apple, Netflix, Amazon, Spotify, Nike, and Lego using Optimal to make confident decisions in days, not weeks.

Details

Year Founded
2007