This was a great choice of ESP for us to handle our emails (including both broadcast and personalised automation), but also has been great more broadly for lifecycle marketing as we use it to push customer data through to social platforms. It also provides incidental additional benefits in terms of analytics and so on which we have found much more helpful than previous tools we've used.

Ometria was a huge step up from our previous platform - not only is it incredibly easy to use, it is also intuitive and constantly evolving using client feedback. Both our CSM and the Ometria Support team have been an invaluable resource, and the onboarding process was smooth and very well planned. The ease of building broadcast and automation programmes is excellent. We've improved on our existing lifecycle programmes and we've been able to set up some more complex targeted triggers to different types of customers with the use of their segment builder. With the use of the segment builder we're able to create complicated segments for analysis; helping us to provide insights to the wider marketing team. 12-months after onboarding, on our email marketing channel has never performed better and thanks to Ometria, we're consistently finding new ways to make improvements.

With Ometria we are able to send targeted, automated emails to customers based on a plethora of factors and we now understand our customers better than we ever have done before thanks to insights in Ometria. The user interface is simple and easy to understand, but allows for in-depth analysis and customisation. We have regular meetings with our Customer Success Manager who advises us on how best to utilise the platform.