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Ometria

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41 reviews
  • 1 profiles
  • 4 categories
Average star rating
4.7
Serving customers since
2013
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Ometria Reviews

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Profile Name
Star Rating
35
4
2
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Verified User in Retail
UR
Verified User in Retail
12/03/2024
Validated Reviewer
Verified Current User
Review source: Organic

A great CRM tool!

The platform excels in email marketing, providing easy-to-use tools for creating, automating, and analysing campaigns. Its segmentation and reporting features deliver insights into customer behaviors, such as average order value, lifetime value, and engagement patterns, making it easy to personalise and optimise customer journeys. The recent launch of SMS within the platform also allows for easy omni channel communication and optimisation.
Verified User in Retail
UR
Verified User in Retail
11/27/2024
Validated Reviewer
Verified Current User
Review source: Organic

A great platform for marketing & CRM goals

The Ometria platform allows the user to gain insights on customer data through segmentation and reporting functionalities. The segment explorer is something we use regularly as it is particularly key in identifying specific customer patterns and behaviours such as AOV, lifetime value and overall engagement. This allows optimisation of customer journeys further to create a personalised and targeted experience for the customer.
Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
11/14/2024
Validated Reviewer
Review source: Organic

Footwear & Clothing Brand | Head of Ecommerce | Using Ometria for 5 years now

Realtime analytics, gives me a real time view of gross web revenue combined from our 7 shopify stores which is harder to get elsewhere since the switch to GA4. The ability to view the lifetime value of customers gained through specific campaigns & the immidiate value of said customers. Due to the ease of creating and overlaying of segments vs the out of box reports we can view these in short order without needing to export data from platform.

About

Contact

HQ Location:
London, London

Social

@OmetriaData

What is Ometria?

Ometria is a customer data platform designed specifically for retailers, aiming to enhance their ability to connect with customers through personalized experiences. By integrating data across multiple channels and sources, Ometria creates a unified profile for each customer, enabling retailers to deliver targeted communications across email, SMS, and other digital platforms. The platform leverages AI and machine learning technologies to predict customer behavior, optimize marketing strategies, and improve customer engagement. Ometria’s mission is to help retailers increase customer lifetime value by delivering consistent, personalized, and delightful experiences at every touchpoint. You can explore more about their services and offerings by visiting their website at [https://www.ometria.com](https://www.ometria.com).

Details

Year Founded
2013
Website
www.ometria.com