Muck Rack

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568 reviews
  • 2 profiles
  • 7 categories
Average star rating
4.5
#1 in 3 categories
Grid® leader
Serving customers since
2009
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Muck Rack

555 reviews

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

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Muck Rack for Journalists

13 reviews

Muck Rack for Journalists is a comprehensive, free platform designed to empower journalists by providing tools to manage their online presence, monitor news, and connect with peers. It enables journalists to create and showcase portfolios, track their published work, and stay informed about industry trends and media movements. By offering a centralized hub for their professional activities, Muck Rack enhances journalists' ability to engage with their audience and streamline their workflow. Key Features and Functionality: - Portfolio Management: Automatically compile and organize published articles into a cohesive portfolio, allowing journalists to highlight their best work and customize profiles with coverage topics and contact preferences. - Real-Time Alerts: Receive instant notifications when stories are published or syndicated, and stay updated on articles by followed journalists or specific topics of interest. - Media Monitoring: Analyze trending stories and monitor news coverage to understand how topics are being reported and their impact on public discourse. - Job Updates: Access a tailored feed of job opportunities and media moves, with options for daily email digests to stay informed about career developments. - Research Tools: Explore a comprehensive media database to find expert sources, discover people and topics making news, and utilize partnerships like Source of Sources (SOS) to connect with sources efficiently. Primary Value and Solutions Provided: Muck Rack for Journalists addresses the challenges of managing an online presence, tracking published work, and staying informed in a rapidly evolving media landscape. By offering a suite of free tools, it simplifies portfolio creation, enhances visibility, and facilitates connections with editors, potential employers, and peers. The platform's real-time alerts and media monitoring capabilities ensure that journalists remain up-to-date with industry trends and news coverage, enabling them to respond promptly and effectively. Additionally, the research tools and job updates support career development and efficient sourcing, making Muck Rack an invaluable resource for journalists seeking to optimize their professional activities.

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402
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3

Muck Rack Reviews

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Profile Name
Star Rating
402
146
17
0
3
Samanta A.
SA
Samanta A.
studentSmall-Business (50 or fewer emp.)
10/06/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy Journalist Filtering and Outreach in Muck Rack

The most helpful thing about Muck Rack is being able to filter out journalists and being able to contact them via the website. The worst part is needing different subscriptions to access materials
Brennah H.
BH
Brennah H.
Director of Marketing and PRMid-Market (51-1000 emp.)
10/06/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Powerful Email Tracking That Makes Follow-Ups Easier

The most helpful tool in Muck Rack is being able to see what email pitches have been opened and clicked. This makes my follow-up emails so much easier, more efficient, and accurate. Email integration has been incredibly powerful when it comes to publicity performance. I'm able to support each campaign I work on and track the contacts I've onboarded, pitched, and secured.
Verified User in Non-Profit Organization Management
UN
Verified User in Non-Profit Organization Management
Small-Business (50 or fewer emp.)
10/06/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Great Media-First Approach with Strong Media Relations Connections

They have great media relations connections. Very media first.

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HQ Location:
Miami, FL

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What is Muck Rack?

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Details

Year Founded
2009
Website
muckrack.com