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Muck Rack

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503 reviews
  • 2 profiles
  • 7 categories
Average star rating
4.5
#1 in 3 categories
Grid® leader
Serving customers since
2009
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Muck Rack

490 reviews

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

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Muck Rack for Journalists

13 reviews

Muck Rack for Journalists is a comprehensive, free platform designed to empower journalists by providing tools to manage their online presence, monitor news, and connect with peers. It enables journalists to create and showcase portfolios, track their published work, and stay informed about industry trends and media movements. By offering a centralized hub for their professional activities, Muck Rack enhances journalists' ability to engage with their audience and streamline their workflow. Key Features and Functionality: - Portfolio Management: Automatically compile and organize published articles into a cohesive portfolio, allowing journalists to highlight their best work and customize profiles with coverage topics and contact preferences. - Real-Time Alerts: Receive instant notifications when stories are published or syndicated, and stay updated on articles by followed journalists or specific topics of interest. - Media Monitoring: Analyze trending stories and monitor news coverage to understand how topics are being reported and their impact on public discourse. - Job Updates: Access a tailored feed of job opportunities and media moves, with options for daily email digests to stay informed about career developments. - Research Tools: Explore a comprehensive media database to find expert sources, discover people and topics making news, and utilize partnerships like Source of Sources (SOS) to connect with sources efficiently. Primary Value and Solutions Provided: Muck Rack for Journalists addresses the challenges of managing an online presence, tracking published work, and staying informed in a rapidly evolving media landscape. By offering a suite of free tools, it simplifies portfolio creation, enhances visibility, and facilitates connections with editors, potential employers, and peers. The platform's real-time alerts and media monitoring capabilities ensure that journalists remain up-to-date with industry trends and news coverage, enabling them to respond promptly and effectively. Additionally, the research tools and job updates support career development and efficient sourcing, making Muck Rack an invaluable resource for journalists seeking to optimize their professional activities.

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Star Rating

357
130
13
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3

Muck Rack Reviews

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Profile Name
Star Rating
357
130
13
0
3
Sarvesh L.
SL
Sarvesh L.
Media Content @FIRY (FKA.Skillz) | Master’s in Digital Media at Northeastern University
07/29/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Accurate Reporting with Seamless Monitoring

I like the accuracy of the reports in Muck Rack. Its coverage reporting feature is quite beneficial as it allows me to manually add more articles to the reporting dashboard using URLs. This helps me monitor new articles and their hit scores effectively. I also appreciate the alerts that keep me informed, even if I'm away from the dashboard. Additionally, the initial setup was very simple, which I found convenient.
Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
07/29/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Intuitive and User-Friendly for Finding Relevant Contacts

Intuitive, user-friendly and very helpful for finding relevant contacts
Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
07/29/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Easy Targeted Media Lists, But Journalist Recommendations Miss the Mark

I like how easy it is to create targeted media lists that are specific to locations, publication style, and similar criteria.

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HQ Location:
Miami, FL

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@muckrack

What is Muck Rack?

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Details

Year Founded
2009
Website
muckrack.com