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Muck Rack

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503 reviews
  • 2 profiles
  • 7 categories
Average star rating
4.5
#1 in 3 categories
Grid® leader
Serving customers since
2009
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Muck Rack

490 reviews

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

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Muck Rack for Journalists

13 reviews

Muck Rack for Journalists is a comprehensive, free platform designed to empower journalists by providing tools to manage their online presence, monitor news, and connect with peers. It enables journalists to create and showcase portfolios, track their published work, and stay informed about industry trends and media movements. By offering a centralized hub for their professional activities, Muck Rack enhances journalists' ability to engage with their audience and streamline their workflow. Key Features and Functionality: - Portfolio Management: Automatically compile and organize published articles into a cohesive portfolio, allowing journalists to highlight their best work and customize profiles with coverage topics and contact preferences. - Real-Time Alerts: Receive instant notifications when stories are published or syndicated, and stay updated on articles by followed journalists or specific topics of interest. - Media Monitoring: Analyze trending stories and monitor news coverage to understand how topics are being reported and their impact on public discourse. - Job Updates: Access a tailored feed of job opportunities and media moves, with options for daily email digests to stay informed about career developments. - Research Tools: Explore a comprehensive media database to find expert sources, discover people and topics making news, and utilize partnerships like Source of Sources (SOS) to connect with sources efficiently. Primary Value and Solutions Provided: Muck Rack for Journalists addresses the challenges of managing an online presence, tracking published work, and staying informed in a rapidly evolving media landscape. By offering a suite of free tools, it simplifies portfolio creation, enhances visibility, and facilitates connections with editors, potential employers, and peers. The platform's real-time alerts and media monitoring capabilities ensure that journalists remain up-to-date with industry trends and news coverage, enabling them to respond promptly and effectively. Additionally, the research tools and job updates support career development and efficient sourcing, making Muck Rack an invaluable resource for journalists seeking to optimize their professional activities.

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357
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3

Muck Rack Reviews

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Profile Name
Star Rating
357
130
13
0
3
Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
07/16/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Easily Find Reporters That Match My Search Criteria

Easily finding reproted that fit my search criteria
Anna S.
AS
Anna S.
Account Director at The Bliss Group
07/16/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Streamlined PR Tasks with Powerful Outreach Features

I use Muck Rack for my daily PR tasks like compiling media lists, researching reporters, tracking coverage, and pitching. I find it easy and faster to pitch reporters directly from their interface rather than sending each reporter an email individually. The integration's AI functionality speeds up compiling media lists by recommending reporters. I like seeing who else on my team has recently pitched a reporter, helping us coordinate our outreach. Muck Rack offers data on who has opened and clicked on my email, which I appreciate because it allows me to customize follow-ups and conduct more effective outreach. Plus, I can automatically send pitches as Muck Rack integrates with my email.
Anna S.
AS
Anna S.
07/16/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Streamlined PR Workflow with Muck Rack

I like Muck Rack's easy-to-use interface, which makes it very simple to find reporters and see relevant details like coverage and how they prefer to be pitched. It significantly speeds up my work, especially compared to traditional spreadsheets and emails. I also find the integration with email for sending pitches useful. Overall, Muck Rack has made my tasks much quicker and more efficient.

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HQ Location:
Miami, FL

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@muckrack

What is Muck Rack?

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Details

Year Founded
2009
Website
muckrack.com