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Mapp Digital

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113 reviews
  • 2 profiles
  • 3 categories
Average star rating
3.7
Serving customers since
2016
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Mapp Marketing Cloud

69 reviews

Mapp are experts in helping marketers easily build personalized customer experiences through our very own SaaS platform: Mapp Marketing Cloud. Our powerful platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalized campaigns across email, SMS, apps, and websites. Our platform helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies choose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

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Mapp Empower

44 reviews

Mapp Empower"s email-marketing platform is now part of Mapp Digital. Visit Mapp Digital’s page to view its all-in-one, comprehensive suite of software including a DMP, cross-channel marketing automation tools, and CDP.

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43
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4
5

Mapp Digital Reviews

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Profile Name
Star Rating
43
37
24
4
5
SH
Susanne H.
05/27/2022
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

very friendly and competent people

I can do a lot of things in self service
Verified User in Food & Beverages
AF
Verified User in Food & Beverages
02/23/2022
Validated Reviewer
Review source: G2 invite
Incentivized Review

Getting there slowly.

Mapp Empower is part of the Mapp Engage ecosystem - it works better when you have the whole package, but the integration efforts, the long delays in process & not so industry-first features are a real letdown. Working with other vendors in the same space, MAPP Empower needs to step into an industry leader in the space to be relevant going forward.
Verified User in Insurance
CI
Verified User in Insurance
01/20/2022
Validated Reviewer
Review source: Organic

A mixed bag

Good basic features compared to other tools (like SendGrid), seems to be trying to include more communication channels, quite good segmentation tool, better than average API, reasonable pricing, better than average documentation.

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HQ Location:
London, GB

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@Mapp_Digital

What is Mapp Digital?

Mapp Digital is a service provider of insight-led customer experiences, combining customer intelligence and cross-channel marketing automation. Their platform helps businesses better understand and engage their customers by leveraging data and analytics to create personalized, targeted marketing strategies across various channels. Mapp Digital's solutions aim to maximize customer engagement and drive growth through effective data-driven marketing strategies. Their website, https://mapp.com, offers further resources and information about their offerings, including customer success stories and various services tailored to different industry needs.

Details

Year Founded
2016
Website
mapp.com